Online and tech
Monday, 04 September 2023
What are retargeting ads and how could they benefit my business?
The world of marketing has exploded thanks to the internet - gone are the days when handing out flyers or printing an ad in the local paper was as far as it went - today the scope of digital marketing is vast and opens up the door to a much wider audience. With so many elements involved in digital marketing, from social media to emails and SEO to blogging, it can be hard to know as a small business owner which avenues to take to see the biggest benefits.
Monday, 04 September 2023
How do I get links to my website?
When it comes to creating a killer website there are lots of factors to take into account, but one of the most important ones to get right is linking. Why? Because in 2021, links are the ‘currency of the web’. That’s because websites that have plenty of links are viewed as ‘authoritative’ and therefore rewarded with higher rankings by search engines, like Google. In a nutshell, link building is an essential part of your Search Engine Optimisation (SEO) efforts.
Monday, 04 September 2023
How to add a menu to your Facebook business page
If you’re starting a delivery or collection service, Facebook is a great way to get your offering out there. Often, the first place people will go to find your menu is your Facebook business page, so it’s a good idea to add it on there so it’s quick to find. The good news is that it’s really easy to do this.
Wednesday, 30 August 2023
10 common scams to watch out for and how to prevent them
Card payment methods like contactless and Apple Pay have overtaken cash as consumers’ preferred method of payment, proving the convenience and efficiency of electronic payments. But, as the digital world expands, so do the tactics of those looking to exploit it.
Tuesday, 21 March 2023
What Are Remote Payments and How Do They Work?
In today's modern world, it's more important than ever to offer customers the convenience of being able to pay for goods and services in whichever way they choose, including over the phone and, of course, online. In this article, we'll discuss what remote payments are, how they work, and shine a light on some of the benefits of using them. So, whether you're looking to start taking card payments over the phone or want to add online payment functionality to your website, read on for all the information you need.
Wednesday, 28 September 2022
The SME's Guide to WhatsApp Business
Whatever your size of business, providing helpful and efficient customer support should be near the top of operational priorities. It used to be the case that small business owners would need to invest substantial amounts of their yearly budgets into providing such a service, but thanks to introduction of new technology, this is no longer the case. By embracing tech, and apps in particular, small business owners could make things easier on themselves, their employees and their customers. In this article, we'll look at one such platform all SMEs could be utilising as part of their approach to customer support: WhatsApp Business.
Monday, 01 August 2022
Google's Digital Garage Courses for small businesses
Google Digital Garage is a collection of online courses that teach digital marketing skills. The courses are designed to help small business owners and entrepreneurs learn how to use digital tools to grow their businesses. The curriculum covers topics such as creating a website, using social media for marketing, driving traffic to a website, and measuring the results of digital marketing campaigns. Google Digital Garage courses are free to use, and most of the courses are self-paced. So, you can learn at your own pace and in your own time. There are also quizzes and exercises to help you apply what you learn in each course. And if you have any questions, you can ask the Google Digital Garage community for help.
Monday, 27 September 2021
What is Clubhouse and can my small business use it?
It’s no exaggeration to say the rise of social media since its inception in the noughties has been astronomical, and today, more than half of the world’s population uses at least one social media platform. While to begin with social media was all about just that, socialising, it’s since turned into a marketing battlefield for businesses big and small, and offers huge potential when it comes to reaching consumers.
Wednesday, 22 September 2021
Tips versus service charge: which one should you accept?
While there’s no expectation to tip in the UK, there’s a lot of evidence to suggest Brits readily reach for their wallet after buying a product or service. According to our Tipping Index survey, 60% said they’d add gratuity if impressed by the service, and 1 in 3 people stated they were likely to tip independent businesses to show their support. Therefore, learning more about tips and service charges is a good idea so you don’t miss out on hard-earned money.
