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Social Media

Monday, 04 September 2023

Social media tips for small businesses

In 2021 the UK is home to a whopping 53 million active social media users - that’s a penetration rate of 78% of the population - pretty staggering, right? For business owners, social media is one of the most cost-effective and impactful marketing tools at their disposal and can offer heaps of benefits if used correctly, including:

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Mobile First

Monday, 04 September 2023

Why you should think mobile-first for your business' website

Creating a top-notch website is one of the most important elements to running a business - it’s the first impression a consumer on the hunt for a new product or service will get of you, and if it’s not up to scratch it could put them off from the get-go and ultimately lose you sales. From load speed and page design to branding and URL, there’s plenty to think about when it comes to creating a great website, but one of the major developments of recent years and a crucial thing to get right is ensuring your website is mobile-first.

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Google Ads

Monday, 04 September 2023

What are retargeting ads and how could they benefit my business?

The world of marketing has exploded thanks to the internet - gone are the days when handing out flyers or printing an ad in the local paper was as far as it went - today the scope of digital marketing is vast and opens up the door to a much wider audience.  With so many elements involved in digital marketing, from social media to emails and SEO to blogging, it can be hard to know as a small business owner which avenues to take to see the biggest benefits.

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E Wallets

Tuesday, 21 March 2023

What Are Remote Payments and How Do They Work?

In today's modern world, it's more important than ever to offer customers the convenience of being able to pay for goods and services in whichever way they choose, including over the phone and, of course, online. In this article, we'll discuss what remote payments are, how they work, and shine a light on some of the benefits of using them. So, whether you're looking to start taking card payments over the phone or want to add online payment functionality to your website, read on for all the information you need.

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Dimitri Karastelev Ynjawgrwslm Unsplash

Wednesday, 28 September 2022

The SME's Guide to WhatsApp Business

Whatever your size of business, providing helpful and efficient customer support should be near the top of operational priorities. It used to be the case that small business owners would need to invest substantial amounts of their yearly budgets into providing such a service, but thanks to introduction of new technology, this is no longer the case. By embracing tech, and apps in particular, small business owners could make things easier on themselves, their employees and their customers. In this article, we'll look at one such platform all SMEs could be utilising as part of their approach to customer support: WhatsApp Business.

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Gain Trust Online

Monday, 01 August 2022

Google's Digital Garage Courses for small businesses

Google Digital Garage is a collection of online courses that teach digital marketing skills. The courses are designed to help small business owners and entrepreneurs learn how to use digital tools to grow their businesses. The curriculum covers topics such as creating a website, using social media for marketing, driving traffic to a website, and measuring the results of digital marketing campaigns. Google Digital Garage courses are free to use, and most of the courses are self-paced. So, you can learn at your own pace and in your own time. There are also quizzes and exercises to help you apply what you learn in each course. And if you have any questions, you can ask the Google Digital Garage community for help.

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