Online and tech
Tuesday, 01 September 2020
How to create a social media strategy
For business owners juggling countless responsibilities, one of the most important elements to not dropping any balls is staying organised, and a clear social media strategy is a great tool to help. With 45 million active social media users in the UK in 2020, there’s no doubting the value it can provide to businesses when it comes to consumer engagement, so in this article, we’ll take a deep dive into the world of social media strategies and provide an eight-step plan to putting one together today.
Monday, 17 August 2020
How to get more followers on your Facebook business account
There’s no question Facebook is the goliath of the social media world, boasting a staggering 44.85 million UK users in March 2020 - if you consider the UK population is 66.65 million, that’s pretty impressive, right? There’s huge scope then for businesses to reach consumers on the platform, but don’t just take our word for it:
Tuesday, 11 August 2020
How small businesses can prepare for wearable payments
A super important element of running a successful small business is keeping customers happy and giving them what they want - convenience. Convenience is more important today than ever before, with 83% of consumers admitting it’s higher on their priority list now than it was five years ago, and an important aspect of that convenience relates to payments:
Tuesday, 11 August 2020
8 ways to improve your website
The world of business websites is constantly evolving, and it’s now simpler than ever to create a great looking site thanks to the multitude of CMS’ on the market, at a very reasonable cost. But setting up your site is only a part of the story, regular maintenance is the key to success, so it’s super important that small business owners are up-to-date with the latest trends and customer demands to ensure they’re on their A-game.
Tuesday, 11 August 2020
How to use videos for your small business
As a small business owner, you’re no doubt already wearing many hats - entrepreneur, accountant, marketer, the list goes on - so do you really need to add another element to your jam-packed to-do list? The answer is, for many, yes, creating top-notch videos to promote your small business can bring tonnes of benefits, and help you boost your bottom lines, so finding the time to jump on the video-train is well worth the added effort.
Tuesday, 21 July 2020
How to establish an online presence for your small business
It’s a common misconception that only businesses who operate solely online need a strong web presence. The truth is, any and all businesses can benefit from putting the time into their online image. According to the stats, as many as two million small businesses don’t have an online presence, and the figures show this could be costing them a collective £343 billion a year, yes you read that right, billion.
Wednesday, 15 July 2020
Why your website should be HTTPS
Attracting new customers is the aim of the game for any business with an online presence, so if you discovered your website was having the opposite effect and actually turning browsers away, it would be a pretty dire state of affairs, right? But what if we told you by not having HTTPS at the beginning of your web address, you could be doing just that? Without HTTPS-enabled, Google will show your website as ‘not secure’ to consumers browsing for their next purchase, and, of course, that can be pretty off-putting and could well cost you sales.
Thursday, 30 April 2020
The best video apps for business
Video application tools have never been more popular. With most of us now working from home, platforms like Skype and Zoom make it easy for businesses to communicate with their staff. But with so much choice out there, it can be difficult to know where to start. This is why at takepayments we make it easy, by providing you with a list of some of our favourite apps and why they could work for you. Let’s begin with one which has exploded in popularity over the past few weeks.
Monday, 09 March 2020
What are NFC payments?
NFC stands for Near Field Communication, which is the technology at play during contactless transactions. So essentially, NFC payments are those made contactlessly using an EMV chip card, Apple Pay, Android Pay (aka Google Pay), or Samsung Pay.
