Online and tech
Monday, 21 December 2020
Are online payments secure?
In 2020 (and in no small part thanks to COVID-19), online shopping and payments are at an all-time high, up 129% compared to the same time last year, but how safe are online payments? When online payments were in their infancy there was widespread uncertainty about just how safe it was to hand your card details over online, and while thankfully online payment security has improved significantly, there are still some consumers (typically older generations) as well as businesses afraid to take the plunge.
Friday, 18 December 2020
The do's and don'ts of Tweeting
Twitter is a social media platform like no other, offering opportunities for engagement and two-way dialogue for small business owners looking to build a loyal consumer base. On average, Twitter boasts 460,000 new users every day (yes, day!) and if that’s pricked your ears up, wait until we hit you with some additional cold, hard stats:
Friday, 18 December 2020
8 gadgets every small business needs
As a small business owner life can get pretty hectic - you’re wearing multiple hats and spinning several plates at any one time - so any technology that can ease your load has got to be a good thing, right? Whether you’re a veteran small business owner looking to increase your productivity and let’s face it, make your life that bit easier, or you’re a total newbie getting ready to launch your small business and want to arm yourself with all the tools you’ll need, we’ve got you covered.
Wednesday, 16 December 2020
How to set up guest WiFi in your business
Us Brits have become a nation of internet users, with a whopping 87% of all adults in the UK using the internet daily or almost daily, and over 50 million active smartphone users. In fact, 80% of all smartphone users reportedly used their device on the go last year, a figure that’s steadily rising year-on-year, so it’s little surprise consumers today not only want but expect internet access wherever they are.
Tuesday, 08 December 2020
9 ways to get email addresses from your customers
Collecting email addresses from existing and prospective customers is super important to businesses because the numbers show that email marketing is the number one method of connecting with customers. Compared to using social media, for example, emails boast a six times higher click-through rate than tweets and have been shown to be 40 times more effective at obtaining new customers than the likes of Facebook and Twitter.
Tuesday, 10 November 2020
How to get customers to put more in their (online) basket
With more Brits than ever heading to the web to purchase goods and services, there’s no time like the present for online retailers to up their selling game. Thanks to the COVID pandemic of 2020, online shopping is soaring at an all-time high:
Tuesday, 10 November 2020
How to use local SEO to help your business
For small businesses operating at a regional level the key to success is bringing in enough localised custom as possible, and local SEO is one of the most effective tools at your disposal. So, let’s take a deep dive into the world of local SEO and give you 10 top tips to improve yours.
Tuesday, 10 November 2020
How to create your own marketing material
There are lots of free tools out there for you to create marketing material for your business, however for this blog, we're going to focus on Canva. Canva is a fantastic free tool that allows you to create custom templates, such as posters, leaflets, social posts, cards, logos… the list is endless! It's simple to use and even includes many free assets you can use to design the perfect template for you.
Thursday, 05 November 2020
How to set up a Facebook Business page
A Facebook business page is a simple way to make it easier for people to find out more about your business and share up to date information with your followers. You’ll need a personal Facebook account to be able to create a business page, it won’t be visible to your friends, unless you share it with them (which you’ll probably want to do!)
