Friday, 11 March 2022
Does my website need a privacy policy?
If you're just taking your business online, you'll no doubt have a list of to-dos as long as your arm. One item than can easily be overlooked is the addition of a privacy policy to your website — though vitally important following the introduction of GDPR (General Data Protection Regulation) throughout Europe (and more recently, UK GDPR, which is explained further down). With these regulations being relatively new, it's easy — especially for startups and small-business owners — to overlook the importance of a coherent privacy policy.
Wednesday, 15 December 2021
How do I get links to my website?
When it comes to creating a killer website there are lots of factors to take into account, but one of the most important ones to get right is linking. Why? Because in 2021, links are the ‘currency of the web’. That’s because websites that have plenty of links are viewed as ‘authoritative’ and therefore rewarded with higher rankings by search engines, like Google. In a nutshell, link building is an essential part of your Search Engine Optimisation (SEO) efforts.
Monday, 27 September 2021
What is Clubhouse and can my small business use it?
It’s no exaggeration to say the rise of social media since its inception in the noughties has been astronomical, and today, more than half of the world’s population uses at least one social media platform. While to begin with social media was all about just that, socialising, it’s since turned into a marketing battlefield for businesses big and small, and offers huge potential when it comes to reaching consumers.
Wednesday, 22 September 2021
Tips versus service charge
While there’s no expectation to tip in the UK, there’s a lot of evidence to suggest Brits readily reach for their wallet after buying a product or service according to our Tipping Index survey. Paying customers like to reward top class service with extra dosh on top of their bill, so it’s a good idea to clue yourself up on tips and service charges, so you don’t miss out on hard-earned and quite frankly well-deserved money.
Tuesday, 31 August 2021
Free online survey tools for small businesses
We’ve all heard the old chestnut ‘there aren’t enough hours in a day’, but as a small business owner you truly understand how that feels. The to-do list of a small business owner never gets any shorter - it’s no easy task to run a successful company - but it’s one you’re super passionate about, and we want to help you make it a triumph.
Thursday, 05 August 2021
How to use Snapchat to advertise your business
Since its inception in 2011, Snapchat has become one of the biggest social media platforms in the market, boasting a whopping 218 million daily active users worldwide. Although the likes of Facebook, Instagram, and Twitter continue to see more users each month, Snapchat offers a fresh marketing angle for small businesses looking to up their customer base - particularly if their target audience is younger generations of consumers.
Wednesday, 28 April 2021
What are retargeting ads and how could they benefit my business?
The world of marketing has exploded thanks to the internet - gone are the days when handing out flyers or printing an ad in the local paper was as far as it went - today the scope of digital marketing is vast and opens up the door to a much wider audience. With so many elements involved in digital marketing, from social media to emails and SEO to blogging, it can be hard to know as a small business owner which avenues to take to see the biggest benefits.
Tuesday, 13 April 2021
What are the best products to sell online?
Online retail is booming right now, it’s been on an upwards trajectory for some time but the pandemic and accompanying restrictions have left many consumers little choice but to head to the web for their shopping fix. In 2019 the percentage of all shopping done digitally was nearing 20% but in 2020 the numbers have soared with British online sales pushing £100 billion by the end of the year.
Friday, 26 March 2021
How to use Instagram reels for your business
Instagram is one of the giants of the social media world - it boasts billions of users worldwide, and 200 million of those visit at least one business account on the platform each day. Yep, there are big benefits to be had by businesses on Instagram, but how do you get your hands on these perks? It’s all about nailing your content - giving consumers what they want, engaging them with your business, and ultimately turning them from browser to buyer.
