Online and tech

Igor Miske Jvsgcv8 Vb4 Unsplash (1)

Friday, 11 March 2022

Does my website need a privacy policy?

If you're just taking your business online, you'll no doubt have a list of to-dos as long as your arm. One item than can easily be overlooked is the addition of a privacy policy to your website — though vitally important following the introduction of GDPR (General Data Protection Regulation) throughout Europe (and more recently, UK GDPR, which is explained further down). With these regulations being relatively new, it's easy — especially for startups and small-business owners — to overlook the importance of a coherent privacy policy.

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Igor Miske Jvsgcv8 Vb4 Unsplash (1)

Wednesday, 15 December 2021

How do I get links to my website?

When it comes to creating a killer website there are lots of factors to take into account, but one of the most important ones to get right is linking. Why? Because in 2021, links are the ‘currency of the web’. That’s because websites that have plenty of links are viewed as ‘authoritative’ and therefore rewarded with higher rankings by search engines, like Google. In a nutshell, link building is an essential part of your Search Engine Optimisation (SEO) efforts.

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clubhouse

Monday, 27 September 2021

What is Clubhouse and can my small business use it?

It’s no exaggeration to say the rise of social media since its inception in the noughties has been astronomical, and today, more than half of the world’s population uses at least one social media platform.  While to begin with social media was all about just that, socialising, it’s since turned into a marketing battlefield for businesses big and small, and offers huge potential when it comes to reaching consumers.

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Google Ads

Wednesday, 28 April 2021

What are retargeting ads and how could they benefit my business?

The world of marketing has exploded thanks to the internet - gone are the days when handing out flyers or printing an ad in the local paper was as far as it went - today the scope of digital marketing is vast and opens up the door to a much wider audience.  With so many elements involved in digital marketing, from social media to emails and SEO to blogging, it can be hard to know as a small business owner which avenues to take to see the biggest benefits.

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Brooke Lark W1b2lpqobxa Unsplash (1)

Tuesday, 13 April 2021

What are the best products to sell online?

Online retail is booming right now, it’s been on an upwards trajectory for some time but the pandemic and accompanying restrictions have left many consumers little choice but to head to the web for their shopping fix. In 2019 the percentage of all shopping done digitally was nearing 20% but in 2020 the numbers have soared with British online sales pushing £100 billion by the end of the year.

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Friday, 26 March 2021

How to use Instagram reels for your business

Instagram is one of the giants of the social media world - it boasts billions of users worldwide, and 200 million of those visit at least one business account on the platform each day. Yep, there are big benefits to be had by businesses on Instagram, but how do you get your hands on these perks? It’s all about nailing your content - giving consumers what they want, engaging them with your business, and ultimately turning them from browser to buyer. 

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