Online and tech
Tuesday, 01 November 2022
Digital marketing trends small businesses should be aware of
The benefits of effective digital marketing can be vast, but it’s a world that’s constantly evolving thanks to the rapid advancements being made in the technology arena. Because of that, it’s a good idea for small business owners to keep on top of the ever-changing developments so they can- try to stay one step ahead of the competition.
Wednesday, 28 September 2022
The SME's Guide to WhatsApp Business
Whatever your size of business, providing helpful and efficient customer support should be near the top of operational priorities. It used to be the case that small business owners would need to invest substantial amounts of their yearly budgets into providing such a service, but thanks to introduction of new technology, this is no longer the case. By embracing tech, and apps in particular, small business owners could make things easier on themselves, their employees and their customers. In this article, we'll look at one such platform all SMEs could be utilising as part of their approach to customer support: WhatsApp Business.
Monday, 01 August 2022
Google's Digital Garage Courses for small businesses
Google Digital Garage is a collection of online courses that teach digital marketing skills. The courses are designed to help small business owners and entrepreneurs learn how to use digital tools to grow their businesses. The curriculum covers topics such as creating a website, using social media for marketing, driving traffic to a website, and measuring the results of digital marketing campaigns. Google Digital Garage courses are free to use, and most of the courses are self-paced. So, you can learn at your own pace and in your own time. There are also quizzes and exercises to help you apply what you learn in each course. And if you have any questions, you can ask the Google Digital Garage community for help.
Friday, 11 March 2022
Does my website need a privacy policy?
If you're just taking your business online, you'll no doubt have a list of to-dos as long as your arm. One item than can easily be overlooked is the addition of a privacy policy to your website — though vitally important following the introduction of GDPR (General Data Protection Regulation) throughout Europe (and more recently, UK GDPR, which is explained further down). With these regulations being relatively new, it's easy — especially for startups and small-business owners — to overlook the importance of a coherent privacy policy.
Wednesday, 15 December 2021
How do I get links to my website?
When it comes to creating a killer website there are lots of factors to take into account, but one of the most important ones to get right is linking. Why? Because in 2021, links are the ‘currency of the web’. That’s because websites that have plenty of links are viewed as ‘authoritative’ and therefore rewarded with higher rankings by search engines, like Google. In a nutshell, link building is an essential part of your Search Engine Optimisation (SEO) efforts.
Monday, 27 September 2021
What is Clubhouse and can my small business use it?
It’s no exaggeration to say the rise of social media since its inception in the noughties has been astronomical, and today, more than half of the world’s population uses at least one social media platform. While to begin with social media was all about just that, socialising, it’s since turned into a marketing battlefield for businesses big and small, and offers huge potential when it comes to reaching consumers.
Wednesday, 22 September 2021
Tips versus service charge
While there’s no expectation to tip in the UK, there’s a lot of evidence to suggest Brits readily reach for their wallet after buying a product or service according to our Tipping Index survey. Paying customers like to reward top class service with extra dosh on top of their bill, so it’s a good idea to clue yourself up on tips and service charges, so you don’t miss out on hard-earned and quite frankly well-deserved money.
Tuesday, 31 August 2021
Free online survey tools for small businesses
We’ve all heard the old chestnut ‘there aren’t enough hours in a day’, but as a small business owner you truly understand how that feels. The to-do list of a small business owner never gets any shorter - it’s no easy task to run a successful company - but it’s one you’re super passionate about, and we want to help you make it a triumph.
Thursday, 05 August 2021
How to use Snapchat to advertise your business
Since its inception in 2011, Snapchat has become one of the biggest social media platforms in the market, boasting a whopping 218 million daily active users worldwide. Although the likes of Facebook, Instagram, and Twitter continue to see more users each month, Snapchat offers a fresh marketing angle for small businesses looking to up their customer base - particularly if their target audience is younger generations of consumers.
