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Tuesday, 01 November 2022

Digital marketing trends small businesses should be aware of

The benefits of effective digital marketing can be vast, but it’s a world that’s constantly evolving thanks to the rapid advancements being made in the technology arena. Because of that, it’s a good idea for small business owners to keep on top of the ever-changing developments so they can- try to stay one step ahead of the competition. 

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Wednesday, 28 September 2022

The SME's Guide to WhatsApp Business

Whatever your size of business, providing helpful and efficient customer support should be near the top of operational priorities. It used to be the case that small business owners would need to invest substantial amounts of their yearly budgets into providing such a service, but thanks to introduction of new technology, this is no longer the case. By embracing tech, and apps in particular, small business owners could make things easier on themselves, their employees and their customers. In this article, we'll look at one such platform all SMEs could be utilising as part of their approach to customer support: WhatsApp Business.

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Gain Trust Online

Monday, 01 August 2022

Google's Digital Garage Courses for small businesses

Google Digital Garage is a collection of online courses that teach digital marketing skills. The courses are designed to help small business owners and entrepreneurs learn how to use digital tools to grow their businesses. The curriculum covers topics such as creating a website, using social media for marketing, driving traffic to a website, and measuring the results of digital marketing campaigns. Google Digital Garage courses are free to use, and most of the courses are self-paced. So, you can learn at your own pace and in your own time. There are also quizzes and exercises to help you apply what you learn in each course. And if you have any questions, you can ask the Google Digital Garage community for help.

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Friday, 11 March 2022

Does my website need a privacy policy?

If you're just taking your business online, you'll no doubt have a list of to-dos as long as your arm. One item than can easily be overlooked is the addition of a privacy policy to your website — though vitally important following the introduction of GDPR (General Data Protection Regulation) throughout Europe (and more recently, UK GDPR, which is explained further down). With these regulations being relatively new, it's easy — especially for startups and small-business owners — to overlook the importance of a coherent privacy policy.

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Wednesday, 15 December 2021

How do I get links to my website?

When it comes to creating a killer website there are lots of factors to take into account, but one of the most important ones to get right is linking. Why? Because in 2021, links are the ‘currency of the web’. That’s because websites that have plenty of links are viewed as ‘authoritative’ and therefore rewarded with higher rankings by search engines, like Google. In a nutshell, link building is an essential part of your Search Engine Optimisation (SEO) efforts.

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clubhouse

Monday, 27 September 2021

What is Clubhouse and can my small business use it?

It’s no exaggeration to say the rise of social media since its inception in the noughties has been astronomical, and today, more than half of the world’s population uses at least one social media platform.  While to begin with social media was all about just that, socialising, it’s since turned into a marketing battlefield for businesses big and small, and offers huge potential when it comes to reaching consumers.

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