Friday, 27 May 2022
How to use YouTube (and its ads) to help your small business grow
In the last 15 years, YouTube has become an important platform for many small businesses and individuals, as a way to share their content. With over 1 billion users, it's a great way to reach a large audience quickly and easily, but only if you know how to get your brand in front of them in the first place. In this article, we'll take a look at some of the ways you could use YouTube to help grow your small business.
Thursday, 26 May 2022
Digital marketing trends small businesses should be aware of
The benefits of effective digital marketing can be vast, but it’s a world that’s constantly evolving thanks to the rapid advancements being made in the technology arena. Because of that, it’s the job of small business owners to keep on top of the ever-changing developments in order to stay one step ahead of the competition.
Thursday, 05 May 2022
Learnings from Stranger Things
Now, stick with us! The 4th season of Stranger Things is on the horizon we thought this would be a perfect opportunity to talk about it (from a business perspective of course!). The premise of the show is about a group of kids living in a small fictional town (Hawkins, Indiana) who uncover a series of Government experiments, as well as a mysterious girl (Eleven) who has powers to access other alternative dimensions. Think Stand by Me mixed with E.T and the Goonies - basically a full blown 80s nostalgia fest.
Friday, 29 April 2022
How does a credit card machine work?
Spending on plastic is at an all-time high with card payments overtaking cash in the UK, so there’s no doubt having the facility to accept card payments is a no-brainer for businesses. In this blog, we'll look at what a credit card machine is, how they work and how we can help. Let’s start by stripping it right back to basics. Sometimes called a Chip & PIN or card reader, a credit card machine is exactly what it says on the tin. It’s a machine that allows you to take payment via credit card.
Tuesday, 19 April 2022
How to educate staff on your products
If you run a retail store, one of the most important things you can do is help your staff understand your product range inside out. Picture it: a potential customer comes to pay at your till and all of a sudden your shop assistant gets into an engaging conversation about what is in their shopping basket. You then find that the customer actually buys more because of the recommendations of a knowledgeable employee.
Wednesday, 16 March 2022
What is influencer marketing?
Influencer marketing is a form of promotion that involves targeting influential people who can deliver your brand's message to their audience. Also known as word-of-mouth marketing, social media is the primary medium influencers will use to create buzz and place your brand and product in front of their followers. If you’ve been thinking about investing in influencer marketing for your small business, read on to discover what this strategy entails, how influencers can help your business grow, how to select the right ones to work with and what sort of budget you might need. If you’ve not done so yet, let us walk your through getting set up with an Instagram for Business account.
Friday, 11 March 2022
Does my website need a privacy policy?
If you're just taking your business online, you'll no doubt have a list of to-dos as long as your arm. One item than can easily be overlooked is the addition of a privacy policy to your website — though vitally important following the introduction of GDPR (General Data Protection Regulation) throughout Europe (and more recently, UK GDPR, which is explained further down). With these regulations being relatively new, it's easy — especially for startups and small-business owners — to overlook the importance of a coherent privacy policy.
Friday, 25 February 2022
How to get customer feedback
Customer feedback is one of the most important tools small businesses have at their disposal to stay ahead of the competition. Gathered and acted upon correctly, it can help you understand what your customers want, identify potential problems and build upon that knowledge to improve your offering going forward. However, in order to effectively use customer feedback, small businesses first need to understand what type of feedback is useful and how to go about asking for it.
Thursday, 10 February 2022
What could an SME learn from American Football?
In 2022, the Superbowl takes place between the Los Angeles Rams and the Cincinnati Bengals in the sporting showpiece that will be watched all over the world. However, we know that a fair few of you won’t have watched this sport before. So you may be confused by some of the rules of what can be a complicated game to watch. However don’t fear, because this blog will give you the American Football basics and there are a few lessons business owners could learn from it.
