Monday, 01 August 2022
Google's Digital Garage Courses for small businesses
Google Digital Garage is a collection of online courses that teach digital marketing skills. The courses are designed to help small business owners and entrepreneurs learn how to use digital tools to grow their businesses. The curriculum covers topics such as creating a website, using social media for marketing, driving traffic to a website, and measuring the results of digital marketing campaigns. Google Digital Garage courses are free to use, and most of the courses are self-paced. So, you can learn at your own pace and in your own time. There are also quizzes and exercises to help you apply what you learn in each course. And if you have any questions, you can ask the Google Digital Garage community for help.
Tuesday, 26 July 2022
Social media trends 2022
There are social media platforms for every niche and interest nowadays. From the big four of Facebook, Instagram, Twitter and YouTube to newer platforms like TikTok and Twitch, businesses have more opportunities than ever before to reach consumers with their message. Take Shein, for example. The online retailer has built a massive following on Instagram by sharing images of their products in action, often using influencers to promote them. Fenty Beauty took a similar approach on Snapchat, using short video clips to show off their products in use. And Dollar Shave Club built an empire by creating hilarious videos that went viral on YouTube.
Thursday, 07 July 2022
What is influencer marketing?
Influencer marketing is a form of promotion that involves targeting influential people who can deliver your brand's message to their audience. Also known as word-of-mouth marketing, social media is the primary medium influencers will use to create buzz and place your brand and product in front of their followers. If you’ve been thinking about investing in influencer marketing for your small business, read on to discover what this strategy entails, how influencers can help your business grow, how to select the right ones to work with and what sort of budget you might need. If you’ve not done so yet, let us walk your through getting set up with an Instagram for Business account.
Monday, 06 June 2022
How banks are helping tackle card fraud
As you'll know, running a small business places plenty of demands on those running the shop, and if there's one thing we all want, it's a smooth payment process once our customers get to the till. Recently, however, you might have noticed an uptick in the amount of times your customers have been asked to enter their PIN at checkout. Well, fortunately, we're happy to tell you there's nothing to be concerned about — for yourself, staff or customers.
Friday, 27 May 2022
How to use YouTube (and its ads) to help your small business grow
In the last 15 years, YouTube has become an important platform for many small businesses and individuals, as a way to share their content. With over 1 billion users, it's a great way to reach a large audience quickly and easily, but only if you know how to get your brand in front of them in the first place. In this article, we'll take a look at some of the ways you could use YouTube to help grow your small business.
Thursday, 26 May 2022
Digital marketing trends small businesses should be aware of
The benefits of effective digital marketing can be vast, but it’s a world that’s constantly evolving thanks to the rapid advancements being made in the technology arena. Because of that, it’s the job of small business owners to keep on top of the ever-changing developments in order to stay one step ahead of the competition.
Thursday, 05 May 2022
Learnings from Stranger Things
Now, stick with us! The 4th season of Stranger Things is on the horizon and we thought this would be a perfect opportunity to talk about it (from a business perspective of course!). The premise of the show is about a group of kids living in a small fictional town (Hawkins, Indiana) who uncover a series of Government experiments, as well as a mysterious girl (Eleven) who has powers to access other alternative dimensions. Think Stand by Me mixed with E.T and the Goonies - basically a full blown 80s nostalgia fest.
Friday, 29 April 2022
How does a credit card machine work?
Spending on plastic is at an all-time high with card payments overtaking cash in the UK, so there’s no doubt having the facility to accept card payments is a no-brainer for businesses. In this blog, we'll look at what a credit card machine is, how they work and how we can help. Let’s start by stripping it right back to basics. Sometimes called a Chip & PIN or card reader, a credit card machine is exactly what it says on the tin. It’s a machine that allows you to take payment via credit card.
Tuesday, 19 April 2022
How to educate staff on your products
If you run a retail store, one of the most important things you can do is help your staff understand your product range inside out. Picture it: a potential customer comes to pay at your till and all of a sudden your shop assistant gets into an engaging conversation about what is in their shopping basket. You then find that the customer actually buys more because of the recommendations of a knowledgeable employee.
