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Xmas Shop

Wednesday, 26 October 2022

How to plan a Christmas promotion in your retail shop

It's time to start planning your Christmas promotions in time for the holiday season in order to help ensure it’s the most successful one yet. A properly thought out promotion could help you bring in the big bucks - more customers, more sales, more money in your back pocket - but how do you get it just right?

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Wednesday, 28 September 2022

The SME's Guide to WhatsApp Business

Whatever your size of business, providing helpful and efficient customer support should be near the top of operational priorities. It used to be the case that small business owners would need to invest substantial amounts of their yearly budgets into providing such a service, but thanks to introduction of new technology, this is no longer the case. By embracing tech, and apps in particular, small business owners could make things easier on themselves, their employees and their customers. In this article, we'll look at one such platform all SMEs could be utilising as part of their approach to customer support: WhatsApp Business.

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Thursday, 01 September 2022

UK Finance's Payments Market Findings 2022

UK Finance, an industry body for financial and banking sectors, has released their latest report on the state of payments and consumer behaviour — Payments Market Findings 2022 — and it contains plenty of interesting reading for small business owners up and down the land. It's a hefty report but don't worry, we've gone through the entire thing and distilled the most important information for our SME professionals. Let's take a look at what you need to know...

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Thursday, 01 September 2022

Black Friday tips

Although it’s originally a (crazy) American tradition, Black Friday has made it over the pond and is fast becoming a huge shopping day here in the UK too - this year, it falls on Friday 25th November with Cyber Monday following on November 28th.  Research suggests UK shoppers are estimated to spend a whopping £3.95 billion on Black Friday and Cyber Monday this year and naturally, business owners want a slice of that pie. So, we’ve put together nine nifty tips on how you can prepare for one of the biggest shopping days of the year. 

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Monday, 01 August 2022

Google's Digital Garage Courses for small businesses

Google Digital Garage is a collection of online courses that teach digital marketing skills. The courses are designed to help small business owners and entrepreneurs learn how to use digital tools to grow their businesses. The curriculum covers topics such as creating a website, using social media for marketing, driving traffic to a website, and measuring the results of digital marketing campaigns. Google Digital Garage courses are free to use, and most of the courses are self-paced. So, you can learn at your own pace and in your own time. There are also quizzes and exercises to help you apply what you learn in each course. And if you have any questions, you can ask the Google Digital Garage community for help.

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Tuesday, 26 July 2022

Social media trends 2022

There are social media platforms for every niche and interest nowadays. From the big four of Facebook, Instagram, Twitter and YouTube to newer platforms like TikTok and Twitch, businesses have more opportunities than ever before to reach consumers with their message. Take Shein, for example. The online retailer has built a massive following on Instagram by sharing images of their products in action, often using influencers to promote them. Fenty Beauty took a similar approach on Snapchat, using short video clips to show off their products in use. And Dollar Shave Club built an empire by creating hilarious videos that went viral on YouTube.

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