Online and tech

Whatever your size of business, providing helpful and efficient customer support should be near the top of operational priorities. It used to be the case that small business owners would need to invest substantial amounts of their yearly budgets into providing such a service, but thanks to introduction of new technology, this is no longer the case. By embracing tech, and apps in particular, small business owners could make things easier on themselves, their employees and their customers. In this article, we'll look at one such platform all SMEs could be utilising as part of their approach to customer support: WhatsApp Business.

It’s no exaggeration to say the rise of social media since its inception in the noughties has been astronomical, and today, more than half of the world’s population uses at least one social media platform.  While to begin with social media was all about just that, socialising, it’s since turned into a marketing battlefield for businesses big and small, and offers huge potential when it comes to reaching consumers.

Since its inception in 2011, Snapchat has become one of the biggest social media platforms in the market, boasting a whopping 218 million daily active users worldwide. Although the likes of Facebook, Instagram, and Twitter continue to see more users each month, Snapchat offers a fresh marketing angle for small businesses looking to up their customer base - particularly if their target audience is younger generations of consumers.

Instagram is one of the giants of the social media world - it boasts billions of users worldwide, and 200 million of those visit at least one business account on the platform each day. Yep, there are big benefits to be had by businesses on Instagram, but how do you get your hands on these perks? It’s all about nailing your content - giving consumers what they want, engaging them with your business, and ultimately turning them from browser to buyer. 

A matter of months ago the idea of a virtual event might have sounded like something out of a sci-fi thriller set decades in the future, but at the back end of 2020 virtual events have become the new normal. Lord knows we’ve all got to grips with Zoom calls this year, in fact, by the end of November 2020 the platform reported a whopping 1.7 million daily active users in the UK alone. The takeaway? Virtual events are where it’s at.