Online and tech
Thursday, 05 November 2020
How to set up Instagram for business
Getting started on Instagram is incredibly simple, and the creative abilities within the app are vast so you can engage with your audience in a variety of ways. From Reels, Live Videos, Polls and posts.
Wednesday, 04 November 2020
How to set up PPC for your small business
For businesses looking to stand out from the crowd online, it’s mega important they show in the first page of consumer search results, and not only that but as high up in the rankings as possible: Getting seen on the first page of results can work wonders for small businesses, driving more traffic to their website and heightening their profile, but how do you achieve it?
Tuesday, 27 October 2020
How to add a menu to your Facebook business page
If you’re starting a delivery or collection service, Facebook is a great way to get your offering out there. Often, the first place people will go to find your menu is your Facebook business page, so it’s a good idea to add it on there so it’s quick to find. The good news is that it’s really easy to do this.
Monday, 19 October 2020
How to create a simple email marketing campaign
When it comes to marketing your small business it can sometimes feel a little overwhelming faced with all the options out there. Should you pay for ads? Focus on your social channels? Emails? Or maybe all four and more. Now that social media has turned into such a goliath it might be tempting to divert all your efforts onto the big platforms, but actually, time and time again, the humble email has been shown to outperform any other form of marketing in terms of customer acquisition.
Monday, 12 October 2020
What is Apple Pay and how does it work?
It’s a really simple mobile payment method that lets you pay for things quickly, without needing to use a physical credit or debit card. Instead, you can pay using an Apple device, like an iPhone, iPad or an Apple Watch. The Apple Wallet is an app that lets you store your debit and credit cards securely for easy access. So long as you add your card details to your Apple Wallet on your device, you’ll be able to make a payment with it.
Monday, 12 October 2020
Invaluable online resources for small businesses
Life as an entrepreneur can get pretty hectic, we don’t need to tell you that. There are always 101 things to get done and a to-do list which never seems to get any shorter. It makes sense then for small business owners to make use of the online resources designed to make their lives that bit easier. Now we’re living in such a technological age, the web arena is increasingly competitive and packed full of apps and tools created to do just that. The best bit? Some of them won’t cost you a penny.
Wednesday, 30 September 2020
What's payment tokenisation?
As a small business owner, naturally, the safety of your and your customers’ data is at the top of your list of priorities. You’ve probably heard the work tokenisation bandied about, in fact it’s become a bit of a buzz word in the world of payments, but what does it really mean?
Monday, 21 September 2020
How to use a QR code
The average Brit spends 3 hours and 15 minutes on the internet every single day, and two-thirds of this time is spent on a smartphone. With technology constantly evolving to be faster and more efficient, we’re now accustomed to expecting access to anything and everything at the touch of a button - convenience is king to UK consumers.
Wednesday, 16 September 2020
10 tips to start taking digital payments
The amount of sales made through digital platforms has been on the rise for many years, thanks to the technological boom of recent decades. In fact, research into online shopping shows some pretty mind-blowing stats: Anyone not living under a rock’s aware that 2020 hasn’t been your average year (understatement of the decade), and the impact of COVID-19 on online sales and digital payments has been astronomical:
