Online and tech
Monday, 27 September 2021
What is Clubhouse and can my small business use it?
It’s no exaggeration to say the rise of social media since its inception in the noughties has been astronomical, and today, more than half of the world’s population uses at least one social media platform. While to begin with social media was all about just that, socialising, it’s since turned into a marketing battlefield for businesses big and small, and offers huge potential when it comes to reaching consumers.
Tuesday, 31 August 2021
Free online survey tools for small businesses
We’ve all heard the old chestnut ‘there aren’t enough hours in a day’, but as a small business owner you truly understand how that feels. The to-do list of a small business owner never gets any shorter - it’s no easy task to run a successful company - but it’s one you’re super passionate about, and we want to help you make it a triumph.
Thursday, 05 August 2021
How to use Snapchat to advertise your business
Since its inception in 2011, Snapchat has become one of the biggest social media platforms in the market, boasting a whopping 218 million daily active users worldwide. Although the likes of Facebook, Instagram, and Twitter continue to see more users each month, Snapchat offers a fresh marketing angle for small businesses looking to up their customer base - particularly if their target audience is younger generations of consumers.
Tuesday, 13 April 2021
What are the best products to sell online?
Online retail is booming right now, it’s been on an upwards trajectory for some time but the pandemic and accompanying restrictions have left many consumers little choice but to head to the web for their shopping fix. In 2019 the percentage of all shopping done digitally was nearing 20% but in 2020 the numbers have soared with British online sales pushing £100 billion by the end of the year.
Friday, 26 March 2021
How to use Instagram reels for your business
Instagram is one of the giants of the social media world - it boasts billions of users worldwide, and 200 million of those visit at least one business account on the platform each day. Yep, there are big benefits to be had by businesses on Instagram, but how do you get your hands on these perks? It’s all about nailing your content - giving consumers what they want, engaging them with your business, and ultimately turning them from browser to buyer.
Tuesday, 23 March 2021
How to create a website for your business
Creating a simple, well-designed website can help you tell your customers about your offering, but where should you start? We’ll kick-off with our guide to creating a great website, and then highlight some of the best options on the market to get you started.
Monday, 21 December 2020
How to host a virtual event
A matter of months ago the idea of a virtual event might have sounded like something out of a sci-fi thriller set decades in the future, but at the back end of 2020 virtual events have become the new normal. Lord knows we’ve all got to grips with Zoom calls this year, in fact, by the end of November 2020 the platform reported a whopping 1.7 million daily active users in the UK alone. The takeaway? Virtual events are where it’s at.
Monday, 21 December 2020
Are online payments secure?
In 2020 (and in no small part thanks to COVID-19), online shopping and payments are at an all-time high, up 129% compared to the same time last year, but how safe are online payments? When online payments were in their infancy there was widespread uncertainty about just how safe it was to hand your card details over online, and while thankfully online payment security has improved significantly, there are still some consumers (typically older generations) as well as businesses afraid to take the plunge.
Friday, 18 December 2020
The do's and don'ts of Tweeting
Twitter is a social media platform like no other, offering opportunities for engagement and two-way dialogue for small business owners looking to build a loyal consumer base. On average, Twitter boasts 460,000 new users every day (yes, day!) and if that’s pricked your ears up, wait until we hit you with some additional cold, hard stats:
