Online and tech
Thursday, 05 August 2021
How to use Snapchat to advertise your business
Since its inception in 2011, Snapchat has become one of the biggest social media platforms in the market, boasting a whopping 218 million daily active users worldwide. Although the likes of Facebook, Instagram, and Twitter continue to see more users each month, Snapchat offers a fresh marketing angle for small businesses looking to up their customer base - particularly if their target audience is younger generations of consumers.
Wednesday, 28 April 2021
What are retargeting ads and how could they benefit my business?
The world of marketing has exploded thanks to the internet - gone are the days when handing out flyers or printing an ad in the local paper was as far as it went - today the scope of digital marketing is vast and opens up the door to a much wider audience. With so many elements involved in digital marketing, from social media to emails and SEO to blogging, it can be hard to know as a small business owner which avenues to take to see the biggest benefits.
Tuesday, 13 April 2021
What are the best products to sell online?
Online retail is booming right now, it’s been on an upwards trajectory for some time but the pandemic and accompanying restrictions have left many consumers little choice but to head to the web for their shopping fix. In 2019 the percentage of all shopping done digitally was nearing 20% but in 2020 the numbers have soared with British online sales pushing £100 billion by the end of the year.
Friday, 26 March 2021
How to use Instagram reels for your business
Instagram is one of the giants of the social media world - it boasts billions of users worldwide, and 200 million of those visit at least one business account on the platform each day. Yep, there are big benefits to be had by businesses on Instagram, but how do you get your hands on these perks? It’s all about nailing your content - giving consumers what they want, engaging them with your business, and ultimately turning them from browser to buyer.
Tuesday, 23 March 2021
How to create a website for your business
Creating a simple, well-designed website can help you tell your customers about your offering, but where should you start? We’ll kick-off with our guide to creating a great website, and then highlight some of the best options on the market to get you started.
Wednesday, 20 January 2021
Why you should think mobile-first for your business' website
Creating a top-notch website is one of the most important elements to running a business - it’s the first impression a consumer on the hunt for a new product or service will get of you, and if it’s not up to scratch it could put them off from the get-go and ultimately lose you sales. From load speed and page design to branding and URL, there’s plenty to think about when it comes to creating a great website, but one of the major developments of recent years and a crucial thing to get right is ensuring your website is mobile-first.
Tuesday, 19 January 2021
Social media tips for small businesses
In 2021 the UK is home to a whopping 53 million active social media users - that’s a penetration rate of 78% of the population - pretty staggering, right? For business owners, social media is one of the most cost-effective and impactful marketing tools at their disposal and can offer heaps of benefits if used correctly, including:
Monday, 21 December 2020
How to host a virtual event
A matter of months ago the idea of a virtual event might have sounded like something out of a sci-fi thriller set decades in the future, but at the back end of 2020 virtual events have become the new normal. Lord knows we’ve all got to grips with Zoom calls this year, in fact, by the end of November 2020 the platform reported a whopping 1.7 million daily active users in the UK alone. The takeaway? Virtual events are where it’s at.
Monday, 21 December 2020
Are online payments secure?
In 2020 (and in no small part thanks to COVID-19), online shopping and payments are at an all-time high, up 129% compared to the same time last year, but how safe are online payments? When online payments were in their infancy there was widespread uncertainty about just how safe it was to hand your card details over online, and while thankfully online payment security has improved significantly, there are still some consumers (typically older generations) as well as businesses afraid to take the plunge.
