Online and tech
Monday, 04 September 2023
How to advertise your small business online
The way we advertise has changed dramatically in recent years and gone are the days you’d post an ad in your local paper or put some flyers through people’s doors and hope for the best. The internet has become the place to be for businesses of all sizes - take Google for example, they thank online advertising for 95% of its revenue. No doubt you want a piece of the action, but how do you advertise your small business effectively online?
Monday, 04 September 2023
How to write for the web.
In an age where consumers are spending more and more time glued to their screens, having a website can be very useful for many independent businesses. Whether you decide to sell directly from it or not, having one allows your current and potential future customers to discover your business more easily.
Monday, 04 September 2023
How to make a website secure
Attracting new customers is the aim of the game for any business with an online presence, so if you discovered your website was having the opposite effect and actually turning browsers away, it would be a pretty dire state of affairs, right? But what if we told you by not having HTTPS at the beginning of your web address, you could be doing just that? Without HTTPS-enabled, Google will show your website as ‘not secure’ to consumers browsing for their next purchase, and, of course, that can be pretty off-putting and could well cost you sales.
Monday, 04 September 2023
How to establish an online presence for your small business
It’s a common misconception that only businesses who operate solely online need a strong web presence. The truth is, any and all businesses can benefit from putting the time into their online image. According to the stats, as many as two million small businesses don’t have an online presence, and the figures show this could be costing them a collective £343 billion a year, yes you read that right, billion.
Monday, 04 September 2023
How to get more followers on your Facebook business account
As of January 2023, Facebook boasts a staggering 2.9 billion users worldwide, with Instagram attracting 2 billion users and TikTok trailing behind with just over 1 billion. That’s a lot of potential consumers for businesses to reach out to and connect with. But don’t just take our word for it:
Monday, 04 September 2023
Digital marketing trends small businesses should be aware of
The benefits of effective digital marketing can be vast, but it’s a world that’s constantly evolving thanks to the rapid advancements being made in the technology arena. Because of that, it’s a good idea for small business owners to keep on top of the ever-changing developments so they can- try to stay one step ahead of the competition.
Monday, 04 September 2023
How to create a social media strategy
For business owners juggling countless responsibilities, one of the most important elements to not dropping any balls is staying organised, and a clear social media strategy is a great tool to help. With 45 million active social media users in the UK in 2020, there’s no doubting the value it can provide to businesses when it comes to consumer engagement, so in this article, we’ll take a deep dive into the world of social media strategies and provide an eight-step plan to putting one together today.
Monday, 04 September 2023
How to create a simple email marketing campaign
When it comes to marketing your small business it can sometimes feel a little overwhelming faced with all the options out there. Should you pay for ads? Focus on your social channels? Emails? Or maybe all four and more. Now that social media has turned into such a goliath it might be tempting to divert all your efforts onto the big platforms, but actually, time and time again, the humble email has been shown to outperform any other form of marketing in terms of customer acquisition.
Monday, 04 September 2023
How to set up Google My Business
Google My Business (GMB) is a free tool provided by Google themselves. It helps businesses control how they appear in Google search results and on Google Maps, as well as helping people find you when they search for certain things using the search engine. For example, if someone searches for ‘takeaways in Stockport’ even if they haven’t searched specifically for your business, and you're a takeaway in Stockport with a GMB page, it's likely your business would show up as a recommendation.
