Online and tech
Monday, 04 September 2023
How to use videos for your small business
As a small business owner, you’re no doubt already wearing many hats - entrepreneur, accountant, marketer, the list goes on - so do you really need to add another element to your jam-packed to-do list? The answer is, for many, yes, creating top-notch videos to promote your small business can bring tonnes of benefits, and help you boost your bottom lines, so finding the time to jump on the video-train is well worth the added effort.
Monday, 04 September 2023
10 tips to start taking digital payments
The amount of sales made through digital platforms has been on the rise for many years, thanks to the technological boom of recent decades. In fact, research into online shopping shows some pretty mind-blowing stats: Anyone not living under a rock’s aware that 2020 hasn’t been your average year (understatement of the decade), and the impact of COVID-19 on online sales and digital payments has been astronomical:
Monday, 04 September 2023
Is your business’ website performing?
Your business’ website serves as a hotspot for all your online traffic, making it one of the most important strings to your business’ bow. But, putting the time and effort (and probably money) into creating a great website is only half the story, you need to make sure your website’s doing its job. One of the most effective tools for doing just that is Google Analytics and shortly we’ll tell you everything you need to know about using it, but first, let’s strip it right back to basics and look at what your website should be doing.
Monday, 04 September 2023
How to advertise your small business online
The way we advertise has changed dramatically in recent years and gone are the days you’d post an ad in your local paper or put some flyers through people’s doors and hope for the best. The internet has become the place to be for businesses of all sizes - take Google for example, they thank online advertising for 95% of its revenue. No doubt you want a piece of the action, but how do you advertise your small business effectively online?
Monday, 04 September 2023
How to write for the web.
In an age where consumers are spending more and more time glued to their screens, having a website can be very useful for many independent businesses. Whether you decide to sell directly from it or not, having one allows your current and potential future customers to discover your business more easily.
Monday, 04 September 2023
How to make a website secure
Attracting new customers is the aim of the game for any business with an online presence, so if you discovered your website was having the opposite effect and actually turning browsers away, it would be a pretty dire state of affairs, right? But what if we told you by not having HTTPS at the beginning of your web address, you could be doing just that? Without HTTPS-enabled, Google will show your website as ‘not secure’ to consumers browsing for their next purchase, and, of course, that can be pretty off-putting and could well cost you sales.
Monday, 04 September 2023
How to establish an online presence for your small business
It’s a common misconception that only businesses who operate solely online need a strong web presence. The truth is, any and all businesses can benefit from putting the time into their online image. According to the stats, as many as two million small businesses don’t have an online presence, and the figures show this could be costing them a collective £343 billion a year, yes you read that right, billion.
Monday, 04 September 2023
How to create a social media strategy
For business owners juggling countless responsibilities, one of the most important elements to not dropping any balls is staying organised, and a clear social media strategy is a great tool to help. With 45 million active social media users in the UK in 2020, there’s no doubting the value it can provide to businesses when it comes to consumer engagement, so in this article, we’ll take a deep dive into the world of social media strategies and provide an eight-step plan to putting one together today.
Monday, 04 September 2023
How to create a simple email marketing campaign
When it comes to marketing your small business it can sometimes feel a little overwhelming faced with all the options out there. Should you pay for ads? Focus on your social channels? Emails? Or maybe all four and more. Now that social media has turned into such a goliath it might be tempting to divert all your efforts onto the big platforms, but actually, time and time again, the humble email has been shown to outperform any other form of marketing in terms of customer acquisition.
