As a small business owner, you’re no doubt already wearing many hats - entrepreneur, accountant, marketer, the list goes on - so do you really need to add another element to your jam-packed to-do list?
The answer is, for many, yes, creating top-notch videos to promote your small business can bring tonnes of benefits, and help you boost your bottom lines, so finding the time to jump on the video-train is well worth the added effort.
In this guide, we’ll take you through the benefits of using videos and our top seven tips for getting them right.
We’re going to go out on a limb and assume the idea of more successful marketing, loyal customers, and increased sales has sold you on the idea of videos, so let’s take a look at how to start using them for your small business.
It’s a great idea to create a simple video introducing yourself, your business, and what exactly it is you do, and popping it on the homepage of your website.
Top tip: to boost the chances consumers will watch it, keep the video under 90 seconds long.
As we touched on a little earlier, the combination of audio and visual stimulation increases viewer engagement, so this is a great way to explain how your business can solve consumer problems without getting their head in a spin.
Once you’ve laid the groundwork with an introductory video and hooked consumers in, it’s time to layer on the details.
Create more complex videos packed full of product demos or with a deeper explanation of the services you offer and scatter these throughout your website for visitors to discover. They’ll provide great value in educating consumers as they make their buying decision.
There’s no better way of showing prospective customers how credible your business is than through customer testimonials - happy customers are one of the most valuable tools in your toolbox, with studies showing 88% of consumers trust online reviews.
Video testimonials have been shown to be 90% more effective than their written counterparts, so it’s a great idea to ask your existing customers if they’re prepared to get behind the camera and explain why they love your business.
Small businesses are always competing in a crowded marketplace, so you need to seize every opportunity you can to position yourself as an expert in your field - and videos are a great way to do so.
So, put yourself behind the camera and create valuable content that highlights how knowledgeable you are about your industry. Here are some examples:
Educate your audience and you’ll become a valuable and trusted source of information, exponentially increasing the likelihood consumers will be back for more.
‘Culture content’ has become a bit of a buzz word in the marketing world, but all it ultimately is, is content that highlights what makes your business unique.
One of the big trends within digital marketing in 2020 is getting personal with your customers and treating them like people rather than potential sales - and buyers want that personal touch from businesses too.
Coming across as human has been found to significantly influence consumer buying decisions, they want to feel a connection to who they’re buying from, particularly when it’s a small business.
So, you need to create video content which reflects the culture of your business - it could be shots of your Christmas party, clips of your workforce playing pranks on each other, or videos of your products being made - the options are endless but keeping it real is the key to success.
Blogging has become big business for companies competing for consumer attention and search engine rankings, but since we’ve seen how consumers prefer watching videos to reading text, vlogging - video blogging - is the next logical step.
Vlogging is the act of making a short video of yourself talking on a particular subject and is a great way to educate consumers, highlight your expertise, and boost engagement
You can film live vlogs on your social channels, or record yourself talking and edit the content before posting it to your website. Here are our top tips on getting vlogging right:
Happy customers turn into loyal customers, and loyal customers are the backbone of small businesses, so use your videos so keep your customers happy.
A great way to do just that is by telling them how much you appreciate their custom and support in a video - it doesn’t need to be anything fancy, just a sincere and heartfelt thank you will do the trick.
If you want to take things one step further, consider announcing a competition or discount for returning customers in your video as a means of showing how much you value them.
For heaps more handy resources designed especially with small businesses in mind, head to our jam-packed blog.