takepayments blog.

Instagram might not be the biggest social network, but it’s one of the best for businesses and boasts some pretty impressive statistics: On top of all that, research suggests Instagram is the best social network for building customer engagement and loyalty.

You’ve probably heard the word ‘blogging’ bandied around the online marketing arena more times than you can shake a stick at, but might be wondering what it’s all about and whether it’s something your business should be doing. The short answer is, yes.  Technology and consumer demands are constantly evolving and businesses need to keep up to engage and communicate with customers. According to a recent report, 80% of businesses incorporate blogging into their marketing efforts and acquire customers as a consequence, in fact, 82% agree it’s critical to their success. 

Hairdressers, beauticians, therapists, did you know that you can set up appointments on your Facebook business page, so it’s really easy for your clients to book in with you? Here’s how (you’ll need to be a page admin, editor or moderator to do this):

As of March 2020, Facebook boasted a huge 44.85 million UK users - that’s two-thirds of the population - solidifying its title as king of social media. It’s little wonder then that businesses are looking to cash in on the popularity of the platform, competing for consumers’ attention, and always looking for new and innovative ways to do so.

As a small business owner there’s never a time when giving your marketing strategies a revamp isn’t a good idea - after all, marketing is what attracts customers and customers are what make or break a business. Whether you’re a brand new start-up or a veteran business owner, there’s always room for improvement and new tactics and tools available to boost your marketing, so here we’ll share 10 marketing tips for SMEs to set you on the right track.