takepayments blog.

When it comes to marketing your small business it can sometimes feel a little overwhelming faced with all the options out there. Should you pay for ads? Focus on your social channels? Emails? Or maybe all four and more. Now that social media has turned into such a goliath it might be tempting to divert all your efforts onto the big platforms, but actually, time and time again, the humble email has been shown to outperform any other form of marketing in terms of customer acquisition.

In 2021 the UK is home to a whopping 53 million active social media users - that’s a penetration rate of 78% of the population - pretty staggering, right? For business owners, social media is one of the most cost-effective and impactful marketing tools at their disposal and can offer heaps of benefits if used correctly, including:

The world of marketing has exploded thanks to the internet - gone are the days when handing out flyers or printing an ad in the local paper was as far as it went - today the scope of digital marketing is vast and opens up the door to a much wider audience.  With so many elements involved in digital marketing, from social media to emails and SEO to blogging, it can be hard to know as a small business owner which avenues to take to see the biggest benefits.

If you’re starting a delivery or collection service, Facebook is a great way to get your offering out there. Often, the first place people will go to find your menu is your Facebook business page, so it’s a good idea to add it on there so it’s quick to find. The good news is that it’s really easy to do this.

Card payment methods like contactless and Apple Pay have overtaken cash as consumers’ preferred method of payment, proving the convenience and efficiency of electronic payments. But, as the digital world expands, so do the tactics of those looking to exploit it.