takepayments blog.
Monday, 04 September 2023
How to set up Google My Business
Google My Business (GMB) is a free tool provided by Google themselves. It helps businesses control how they appear in Google search results and on Google Maps, as well as helping people find you when they search for certain things using the search engine. For example, if someone searches for ‘takeaways in Stockport’ even if they haven’t searched specifically for your business, and you're a takeaway in Stockport with a GMB page, it's likely your business would show up as a recommendation.
Monday, 04 September 2023
Social media tips for small businesses
In 2021 the UK is home to a whopping 53 million active social media users - that’s a penetration rate of 78% of the population - pretty staggering, right? For business owners, social media is one of the most cost-effective and impactful marketing tools at their disposal and can offer heaps of benefits if used correctly, including:
Monday, 04 September 2023
Why you should think mobile-first for your business' website
Creating a top-notch website is one of the most important elements to running a business - it’s the first impression a consumer on the hunt for a new product or service will get of you, and if it’s not up to scratch it could put them off from the get-go and ultimately lose you sales. From load speed and page design to branding and URL, there’s plenty to think about when it comes to creating a great website, but one of the major developments of recent years and a crucial thing to get right is ensuring your website is mobile-first.
Monday, 04 September 2023
What are retargeting ads and how could they benefit my business?
The world of marketing has exploded thanks to the internet - gone are the days when handing out flyers or printing an ad in the local paper was as far as it went - today the scope of digital marketing is vast and opens up the door to a much wider audience. With so many elements involved in digital marketing, from social media to emails and SEO to blogging, it can be hard to know as a small business owner which avenues to take to see the biggest benefits.
Monday, 04 September 2023
How do I get links to my website?
When it comes to creating a killer website there are lots of factors to take into account, but one of the most important ones to get right is linking. Why? Because in 2021, links are the ‘currency of the web’. That’s because websites that have plenty of links are viewed as ‘authoritative’ and therefore rewarded with higher rankings by search engines, like Google. In a nutshell, link building is an essential part of your Search Engine Optimisation (SEO) efforts.
Monday, 04 September 2023
How to add a menu to your Facebook business page
If you’re starting a delivery or collection service, Facebook is a great way to get your offering out there. Often, the first place people will go to find your menu is your Facebook business page, so it’s a good idea to add it on there so it’s quick to find. The good news is that it’s really easy to do this.
Thursday, 31 August 2023
How to take card payments in a hairdressers
Card payments are on the up and cash payments are slowing down. In fact, it’s predicted that by 2028, cash will make up as little as 9% of all payments - compared to the 60% it accounted for 20 years ago. So, what does that mean for your hairdressing business? It means you’ve got to move with the times if you want to keep your customers in your chair over your competitors.
Thursday, 10 August 2023
How to take card payments in a taxi
Let's be honest: turning down a fare is every taxi driver's worst nightmare. So when 1 in 3 people today admit to never carrying cash, why are so many cabs sticking rigidly to a cash-only policy? As more merchants embrace card technology and taxi-app services grow ever-popular, the industry is starting to look a bit different for cash-only cabs. So, how do you stay competitive in today’s digital-focused world if you run a taxi business?
Tuesday, 18 July 2023
How do card readers work and what benefits do they have for business owners?
In today's landscape, which values convenience, accepting card payments has become a necessity for businesses. In fact, the shift towards card payments has been huge, with UK Finance's Payment Markets Report for 2021 revealing that debit and credit card transactions accounted for 48% of all payments in the UK, surpassing cash payments by a significant margin (15%).