takepayments blog.

Mother's Day is just around the corner, and, if it's anything like last year, it's set to be a big day for consumer spending. Data taken from takepayments card machines, online payments, and point-of-sale (POS) systems showed that, in 2022, our small business partners recorded nearly 200,000 transactions the week leading up to Mother’s Day. Survey research from Reach Solutions indicates that the average person plans to spend around £72 on their mum for Mother’s Day, meaning that customers could have spent as much as £14 million on Mother’s Day gifts at these businesses alone — and that could jump up even further in 2023.

Designing a website is no easy task. In addition to ensuring that your site looks great and functions properly, you also need to make sure that it provides a user-friendly experience (UX) for your visitors. What is user experience design? How can you improve your website's UX? Read on to find out. User experience (UX) design is the process of designing websites, apps, or other digital products with the user's needs and preferences in mind. The goal of UX design is to create a product that is not only visually appealing and easy to use, but also provides a positive and enjoyable user experience. After all, you want them to be able to find what they're looking for quickly and as easily as possible.

Crowdfunding is a way of financing a project or venture by raising money from a large number of people, typically through the internet. Crowdfunding usually involves crowdfunding platforms such as Kickstarter, Indiegogo, Crowdcube and Fundable (we'll cover those in a bit). Crowdfunding has become popular in recent years as a way for small business owners to finance their projects and products. It can be an effective way to raise money quickly, and often with little hassle. However, crowdfunding is not without its risks, so it's important to do your research before embarking on a crowdfunding campaign.

Life as a small business owner can be go, go, go, leaving some with little time to devote to meticulous planning on a regular basis. At takepayments, we’re here to help, with our five must know and easy to implement budgeting tips for small businesses, plus some handy hints for you to have in your arsenal both now, and in the future. 

The benefits of effective digital marketing can be vast, but it’s a world that’s constantly evolving thanks to the rapid advancements being made in the technology arena. Because of that, it’s a good idea for small business owners to keep on top of the ever-changing developments so they can- try to stay one step ahead of the competition.