takepayments blog.
Monday, 04 September 2023
The benefits of blogging for your online business
You’ve probably heard the word ‘blogging’ bandied around the online marketing arena more times than you can shake a stick at, but might be wondering what it’s all about and whether it’s something your business should be doing. The short answer is, yes. Technology and consumer demands are constantly evolving and businesses need to keep up to engage and communicate with customers. According to a recent report, 80% of businesses incorporate blogging into their marketing efforts and acquire customers as a consequence, in fact, 82% agree it’s critical to their success.
Monday, 04 September 2023
5 tricks to successfully selling online
In recent years the growth of online sales has been astronomical, in fact, the stats show in 2019 £1 of every £5 spent in the UK was spent online. What does that add up to? It’s pretty safe to assume then that business owners who operate online want a piece of the action, so we’re here to help. Whether you’re an online-only operation or you’ve got your finger in multiple pies, read on to discover our five top tips for successfully selling online.
Monday, 04 September 2023
How to set up appointments on your Facebook business page
Hairdressers, beauticians, therapists, did you know that you can set up appointments on your Facebook business page, so it’s really easy for your clients to book in with you? Here’s how (you’ll need to be a page admin, editor or moderator to do this):
Monday, 04 September 2023
How to run a giveaway on Instagram
With 60% of British adults having an Instagram account and 80% of those following at least one business on the platform, it makes sense for small businesses to make use of this social network to benefit their bottom lines. Making your mark on social media isn’t always easy though, as so many businesses use the platforms to compete for consumer attention - but the good news is there are tactics you can use to up your follower numbers, boost engagement, and improve your reach.
Monday, 04 September 2023
How to run a Facebook competition
As of March 2020, Facebook boasted a huge 44.85 million UK users - that’s two-thirds of the population - solidifying its title as king of social media. It’s little wonder then that businesses are looking to cash in on the popularity of the platform, competing for consumers’ attention, and always looking for new and innovative ways to do so.
Monday, 04 September 2023
How to build trust in your business online
In an increasingly online world, it's important you try to get your customers to trust your brand over your competitor’s. Modern shoppers are different from the consumers of yesteryear and today they can easily do a bit of digging about a brand before parting with their hard-earned cash. In fact, many of them do, with research showing 61% of consumers will browse online reviews before completing a purchase.
Monday, 04 September 2023
10 marketing tips for SMEs
As a small business owner there’s never a time when giving your marketing strategies a revamp isn’t a good idea - after all, marketing is what attracts customers and customers are what make or break a business. Whether you’re a brand new start-up or a veteran business owner, there’s always room for improvement and new tactics and tools available to boost your marketing, so here we’ll share 10 marketing tips for SMEs to set you on the right track.
Monday, 04 September 2023
How to market a new retail business
Marketing your retail business is one of the most important things you’ll do as a business owner, after all, it’s what ultimately brings customers through your door and any business owner knows the more of those you can get the better. But, before we take you through our six winning strategies for marketing your business, let us first say a big congratulations! Starting your own business and turning your vision into a reality is one of the most rewarding jobs in the world, but we don’t need to tell you it can be challenging too, so now you’ve reached this point you deserve an almighty pat on the back.
Monday, 04 September 2023
How to get customer feedback
Customer feedback is one of the most important tools small businesses have at their disposal to stay ahead of the competition. Gathered and acted upon correctly, it can help you understand what your customers want, identify potential problems and build upon that knowledge to improve your offering going forward. However, in order to effectively use customer feedback, small businesses first need to understand what type of feedback is useful and how to go about asking for it.