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Wednesday, 28 September 2022

The SME's Guide to WhatsApp Business

Whatever your size of business, providing helpful and efficient customer support should be near the top of operational priorities. It used to be the case that small business owners would need to invest substantial amounts of their yearly budgets into providing such a service, but thanks to introduction of new technology, this is no longer the case. By embracing tech, and apps in particular, small business owners could make things easier on themselves, their employees and their customers. In this article, we'll look at one such platform all SMEs could be utilising as part of their approach to customer support: WhatsApp Business.

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Thursday, 01 September 2022

UK Finance's Payments Market Findings 2022

UK Finance, an industry body for financial and banking sectors, has released their latest report on the state of payments and consumer behaviour — Payments Market Findings 2022 — and it contains plenty of interesting reading for small business owners up and down the land. It's a hefty report but don't worry, we've gone through the entire thing and distilled the most important information for our SME professionals. Let's take a look at what you need to know...

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Thursday, 01 September 2022

Black Friday tips

Although it’s originally a (crazy) American tradition, Black Friday has made it over the pond and is fast becoming a huge shopping day here in the UK too - this year, it falls on Friday 25th November with Cyber Monday following on November 28th.  Research suggests UK shoppers are estimated to spend a whopping £3.95 billion on Black Friday and Cyber Monday this year and naturally, business owners want a slice of that pie. So, we’ve put together nine nifty tips on how you can prepare for one of the biggest shopping days of the year. 

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Monday, 01 August 2022

Google's Digital Garage Courses for small businesses

Google Digital Garage is a collection of online courses that teach digital marketing skills. The courses are designed to help small business owners and entrepreneurs learn how to use digital tools to grow their businesses. The curriculum covers topics such as creating a website, using social media for marketing, driving traffic to a website, and measuring the results of digital marketing campaigns. Google Digital Garage courses are free to use, and most of the courses are self-paced. So, you can learn at your own pace and in your own time. There are also quizzes and exercises to help you apply what you learn in each course. And if you have any questions, you can ask the Google Digital Garage community for help.

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Tuesday, 26 July 2022

Social media trends 2022

There are social media platforms for every niche and interest nowadays. From the big four of Facebook, Instagram, Twitter and YouTube to newer platforms like TikTok and Twitch, businesses have more opportunities than ever before to reach consumers with their message. Take Shein, for example. The online retailer has built a massive following on Instagram by sharing images of their products in action, often using influencers to promote them. Fenty Beauty took a similar approach on Snapchat, using short video clips to show off their products in use. And Dollar Shave Club built an empire by creating hilarious videos that went viral on YouTube.

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Blogging Benefits

Thursday, 07 July 2022

What is influencer marketing?

Influencer marketing is a form of promotion that involves targeting influential people who can deliver your brand's message to their audience. Also known as word-of-mouth marketing, social media is the primary medium influencers will use to create buzz and place your brand and product in front of their followers. If you’ve been thinking about investing in influencer marketing for your small business, read on to discover what this strategy entails, how influencers can help your business grow, how to select the right ones to work with and what sort of budget you might need. If you’ve not done so yet, let us walk your through getting set up with an Instagram for Business account.

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Top 5 Documentaries Min

Friday, 27 May 2022

How to use YouTube (and its ads) to help your small business grow

In the last 15 years, YouTube has become an important platform for many small businesses and individuals, as a way to share their content. With over 1 billion users, it's a great way to reach a large audience quickly and easily, but only if you know how to get your brand in front of them in the first place. In this article, we'll take a look at some of the ways you could use YouTube to help grow your small business.

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Stranger things blog

Thursday, 05 May 2022

Learnings from Stranger Things

Now, stick with us! The 4th season of Stranger Things is on the horizon and we thought this would be a perfect opportunity to talk about it (from a business perspective of course!). The premise of the show is about a group of kids living in a small fictional town (Hawkins, Indiana) who uncover a series of Government experiments, as well as a mysterious girl (Eleven) who has powers to access other alternative dimensions. Think Stand by Me mixed with E.T and the Goonies - basically a full blown 80s nostalgia fest. 

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Pony Patch Counterop Card Machine

Friday, 29 April 2022

How does a credit card machine work?

Spending on plastic is at an all-time high with card payments overtaking cash in the UK, so there’s no doubt having the facility to accept card payments is a no-brainer for businesses. In this blog, we'll look at what a credit card machine is, how they work and how we can help. Let’s start by stripping it right back to basics. Sometimes called a Chip & PIN or card reader, a credit card machine is exactly what it says on the tin. It’s a machine that allows you to take payment via credit card.

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