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Xmas Shop

Wednesday, 26 October 2022

How to plan a Christmas promotion in your retail shop

It's time to start planning your Christmas promotions in time for the holiday season in order to help ensure it’s the most successful one yet. A properly thought out promotion could help you bring in the big bucks - more customers, more sales, more money in your back pocket - but how do you get it just right?

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Kelly Sikkema Xou52juvuxa Unsplash

Thursday, 01 September 2022

UK Finance's Payments Market Findings 2022

UK Finance, an industry body for financial and banking sectors, has released their latest report on the state of payments and consumer behaviour — Payments Market Findings 2022 — and it contains plenty of interesting reading for small business owners up and down the land. It's a hefty report but don't worry, we've gone through the entire thing and distilled the most important information for our SME professionals. Let's take a look at what you need to know...

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Blogging Benefits

Thursday, 07 July 2022

What is influencer marketing?

Influencer marketing is a form of promotion that involves targeting influential people who can deliver your brand's message to their audience. Also known as word-of-mouth marketing, social media is the primary medium influencers will use to create buzz and place your brand and product in front of their followers. If you’ve been thinking about investing in influencer marketing for your small business, read on to discover what this strategy entails, how influencers can help your business grow, how to select the right ones to work with and what sort of budget you might need. If you’ve not done so yet, let us walk your through getting set up with an Instagram for Business account.

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Top 5 Documentaries Min

Friday, 27 May 2022

How to use YouTube (and its ads) to help your small business grow

In the last 15 years, YouTube has become an important platform for many small businesses and individuals, as a way to share their content. With over 1 billion users, it's a great way to reach a large audience quickly and easily, but only if you know how to get your brand in front of them in the first place. In this article, we'll take a look at some of the ways you could use YouTube to help grow your small business.

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Stranger things blog

Thursday, 05 May 2022

Learnings from Stranger Things

Now, stick with us! The 4th season of Stranger Things is on the horizon and we thought this would be a perfect opportunity to talk about it (from a business perspective of course!). The premise of the show is about a group of kids living in a small fictional town (Hawkins, Indiana) who uncover a series of Government experiments, as well as a mysterious girl (Eleven) who has powers to access other alternative dimensions. Think Stand by Me mixed with E.T and the Goonies - basically a full blown 80s nostalgia fest. 

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Engaging With Your Local Community Min

Tuesday, 19 April 2022

How to educate staff on your products

If you run a retail store, one of the most important things you can do is help your staff understand your product range inside out.  Picture it: a potential customer comes to pay at your till and all of a sudden your shop assistant gets into an engaging conversation about what is in their shopping basket. You then find that the customer actually buys more because of the recommendations of a knowledgeable employee. 

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