Business growth
Monday, 13 November 2023
Black Friday: 7 Ways Small Businesses Can Prepare for Success
Although Black Friday initially has its roots across the pond in America to mark the Friday after Thanksgiving, the occasion has gone global and has fast become a huge shopping day here in the UK too. In recent years, Black Friday has also spurred the creation of ‘Cyber Monday’ and ‘Cyber Weekend’ – where e-commerce businesses can cash in by offering huge savings and discounts online across a three-day period, creating a weekend retail phenomenon. Research has found that over half of UK adults (51%) plan to shop over the Black Friday weekend, with total Black Friday sales in 2022 reaching an estimated £12.3 billion.
Friday, 08 September 2023
What are business assets? A simple guide for businesses
Whether you realise it or not, every business needs assets to operate. And when you’re starting a business, one of the most important decisions you can make is what assets your company should hold. But, getting your head around the different types of assets and how to account for them can be difficult. Find out more about the specifics around business assets — including their various forms — and how valuable they really can be to small businesses.
Monday, 04 September 2023
How to get followers on your small business Instagram account
Instagram might not be the biggest social network, but it’s one of the best for businesses and boasts some pretty impressive statistics: On top of all that, research suggests Instagram is the best social network for building customer engagement and loyalty.
Monday, 04 September 2023
What is SEO and how can it help your business?
Search engines have become man’s best friend and something most people rely on day in, day out. While there are loads to choose from though, the main ones, of course, are Yahoo, Bing, and Google - aka the giant. The stats show Google is used to search a staggering 63,000 times per second, equating to over 2 trillion searches per year. Wow.
Monday, 04 September 2023
The benefits of blogging for your online business
You’ve probably heard the word ‘blogging’ bandied around the online marketing arena more times than you can shake a stick at, but might be wondering what it’s all about and whether it’s something your business should be doing. The short answer is, yes. Technology and consumer demands are constantly evolving and businesses need to keep up to engage and communicate with customers. According to a recent report, 80% of businesses incorporate blogging into their marketing efforts and acquire customers as a consequence, in fact, 82% agree it’s critical to their success.
Monday, 04 September 2023
5 tricks to successfully selling online
In recent years the growth of online sales has been astronomical, in fact, the stats show in 2019 £1 of every £5 spent in the UK was spent online. What does that add up to? It’s pretty safe to assume then that business owners who operate online want a piece of the action, so we’re here to help. Whether you’re an online-only operation or you’ve got your finger in multiple pies, read on to discover our five top tips for successfully selling online.
Monday, 04 September 2023
How to set up appointments on your Facebook business page
Hairdressers, beauticians, therapists, did you know that you can set up appointments on your Facebook business page, so it’s really easy for your clients to book in with you? Here’s how (you’ll need to be a page admin, editor or moderator to do this):
Monday, 04 September 2023
How to run a giveaway on Instagram
With 60% of British adults having an Instagram account and 80% of those following at least one business on the platform, it makes sense for small businesses to make use of this social network to benefit their bottom lines. Making your mark on social media isn’t always easy though, as so many businesses use the platforms to compete for consumer attention - but the good news is there are tactics you can use to up your follower numbers, boost engagement, and improve your reach.
Monday, 04 September 2023
How to run a Facebook competition
As of March 2020, Facebook boasted a huge 44.85 million UK users - that’s two-thirds of the population - solidifying its title as king of social media. It’s little wonder then that businesses are looking to cash in on the popularity of the platform, competing for consumers’ attention, and always looking for new and innovative ways to do so.
