Business growth
Monday, 04 September 2023
How to get customer feedback
Customer feedback is one of the most important tools small businesses have at their disposal to stay ahead of the competition. Gathered and acted upon correctly, it can help you understand what your customers want, identify potential problems and build upon that knowledge to improve your offering going forward. However, in order to effectively use customer feedback, small businesses first need to understand what type of feedback is useful and how to go about asking for it.
Monday, 04 September 2023
Social media trends 2022
There are social media platforms for every niche and interest nowadays. From the big four of Facebook, Instagram, Twitter and YouTube to newer platforms like TikTok and Twitch, businesses have more opportunities than ever before to reach consumers with their message. Take Shein, for example. The online retailer has built a massive following on Instagram by sharing images of their products in action, often using influencers to promote them. Fenty Beauty took a similar approach on Snapchat, using short video clips to show off their products in use. And Dollar Shave Club built an empire by creating hilarious videos that went viral on YouTube.
Tuesday, 11 July 2023
What is Buy Now, Pay Later? How it works for small businesses
As a small business, upgrading or expanding your payment options is a no-brainer. Giving your customers more ways to pay not only makes your business more accessible, but offering multiple ways to pay can increase revenue by nearly 30%. We all know what the benefits of card are, so let’s look at another payment method that’s been taking the world by storm: Buy Now, Pay Later (BNPL).
Friday, 30 June 2023
What is payment on account? Everything you need to know
As more and more people seek to become self-employed, payments on accounts are becoming the norm for many. But, if you’re a small business owner submitting a Self Assessment tax return, knowing where to begin can be confusing if your business is only just finding its feet.
Thursday, 25 May 2023
6 Benefits of Going Cashless: The Rise of Card Payments
Cash has been the backbone of local businesses for decades, but in today’s society, that’s changing. Consumers are making the move to card payments at a rapid rate: UK Finance’s Payment Markets Report for 2021 found that debit and credit card transactions made up the majority of all payments in the UK, rising to 57%, while cash payments fell by 1.7%. As digital payments are our speciality, let’s dive deeper into the current state of card transactions and what it might mean for the future of cash…
Wednesday, 12 April 2023
6 tips on how to create an email newsletter people want to open
Sending out a regular email newsletter is a great way to keep in touch with your customers and remind them what your business has to offer. However, if you want people to actually open and read your newsletters, you need to put some thought into the structure, content, timing, and a lot more. In this article, we'll outline how small businesses can create email newsletters that people will actually look forward to receiving, discuss the benefits of launching one in the first place, and detail the steps to take to ensure your newsletter is as successful as it can be. So, let's get started. If you're anything like me, half of all email marketing you receive will either head straight to the trash or be 'saved' for a later time that, deep down, you know will never come.
Tuesday, 14 March 2023
How you could boost profits over Easter
Making the most of seasonal celebrations is a crucial opportunity for businesses to engage with their customers and increase sales and profits – and Easter is no exception. Here at takepayments, we’re sharing some key spending insights from the Easter period in 2022 to help businesses take advantage of the event this year. We’ve collected data from card machines, online payments, and point of sale (POS) systems from April 10th-17th, and here’s what we found:
Wednesday, 01 March 2023
5 tips to help your business boost sales in this Mother's Day
Mother's Day is just around the corner, and, if it's anything like last year, it's set to be a big day for consumer spending. Data taken from takepayments card machines, online payments, and point-of-sale (POS) systems showed that, in 2022, our small business partners recorded nearly 200,000 transactions the week leading up to Mother’s Day. Survey research from Reach Solutions indicates that the average person plans to spend around £72 on their mum for Mother’s Day, meaning that customers could have spent as much as £14 million on Mother’s Day gifts at these businesses alone — and that could jump up even further in 2023.
Tuesday, 31 January 2023
9 Valentine's Day hacks to drive more sales for your small business
It’s the start of a new year and while we might have only just gotten around to taking our Christmas lights down, this means the marmite of annual celebrations is just around the corner: Valentine’s Day. Of course, it’s not for everyone. In fact, in a recent poll, 52% of respondents had no intention of spending money on cards or gifts for February 14th.
