What is UX when it comes to a website?


What is UX when it comes to a website?

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Designing a website is no easy task. In addition to ensuring that your site looks great and functions properly, you also need to make sure that it provides a user-friendly experience (UX) for your visitors. What is user experience design? How can you improve your website's UX? Read on to find out.

What exactly is UX?

User experience (UX) design is the process of designing websites, apps, or other digital products with the user's needs and preferences in mind. The goal of UX design is to create a product that is not only visually appealing and easy to use, but also provides a positive and enjoyable user experience. After all, you want them to be able to find what they're looking for quickly and as easily as possible.

When you design your website, you need to think about how people will use it. You want it to be easy for them to find what they're looking for and make it a pleasant, pain-free experience. The very best websites take away the 'friction', helping users to achieve whatever goal they had in mind (find information, get in contact, make a purchase etc.) when visiting their site.

Improving your website's UX ,could help you attract more customers and make them happier with your business. On the flip side, if people can't find what they're looking for, they're more likely to leave your site and go to one of your competitors.

How to create a website with excellent UX

There are many factors that contribute to a good user experience, such as the overall look and feel of the site, the navigation, the content, and so on. Creating a UX-friendly website requires careful planning and attention to detail. Here are some tips to get you started:

1. Keep it simple: A complicated website will only frustrate your users. Keep your design clean and simple, and make sure that your site is easy to navigate.

2. Make it user-friendly: In addition to being visually appealing, your website should also be user-friendly. This means that users should be able to find what they're looking for quickly and easily. Pay attention to the overall user experience when designing your site.

3. Use clear and concise language: Use language that is easy to understand: Avoid jargon and technical terms whenever possible.

4. Use negative space: Negative space is the area around your content that is left empty. Using negative space effectively can improve the overall look of your site and make it easier to read.

5. Pay attention to typography: The way your text looks on your website is important. Use typography to create a hierarchy of information and make your site easy to scan.

6. Use images and videos: Images and videos can help break up text and make your site more visually appealing. However, be sure to use them sparingly and only when they add value to your content.

7. Use CTAs: Calls to action (CTAs) are an important part of any website. They should be clear and concise, and should be placed in strategic locations throughout your site.

8. Test your site: Before launch, be sure to test your site thoroughly. This will help you identify any potential issues and make sure that your site is user-friendly.

9. Optimise for mobile: More and more people are using their smartphones and tablets to surf the web, so it's important to make sure that your site is optimised for mobile devices. This includes ensuring that your site loads quickly on mobile devices and that all of the content is easy to view on a small screen.

10. Pay attention to detail: The little things can make a big difference when it comes to UX. From the colours you use to the layout of your pages, small details can have a big impact on the user experience.

Creating a user-friendly website takes time and effort, but it's worth it! By paying attention to the user experience, you can create a website that is not only visually appealing but also easy to use, providing a positive experience for your visitors. Follow these tips and you'll be well on your way to designing a successful website.

By following these tips, you could create a UX-friendly website that is not only user-friendly but also visually appealing and easy to navigate. Creating a positive user experience should be a top priority for any small business owner.

We've got plenty more excellent advice like this on our blog, whether you'd like more tips on growing your business, or help navigating the world of online commerce. And, of course, for everything payments, the takepayments team are just a click or call away.


John Ford


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