Google Digital Garage is a collection of online courses that teach digital marketing skills. The courses are designed to help small business owners and entrepreneurs learn how to use digital tools to grow their businesses. The curriculum covers topics such as creating a website, using social media for marketing, driving traffic to a website, and measuring the results of digital marketing campaigns.
Google Digital Garage courses are free to use, and most of the courses are self-paced. So, you can learn at your own pace and in your own time. There are also quizzes and exercises to help you apply what you learn in each course. And if you have any questions, you can ask the Google Digital Garage community for help.
So, if you're looking to learn more about digital marketing, the Google Digital Garage is a great place to start. And who knows? You might even find that some of the courses help you take your business to the next level.
Though, of course, every small business is different, there are some skills that are must-haves across every sector and market. We've taken a close look at what Google Digital Garage has to offer and put together a list of courses we think every small business owner worth their salt should enrol in:
Fundamentals of Digital Marketing — This Interactive Advertising Bureau-certified course, packed with practical activities and knowledge, contains 26 modules, all developed by handpicked Google educators.
Building a Digital Marketing Strategy — Learn about the different marketing channels, how each of their strengths can be applied to your business goals and come away with a template for building your strategy.
Google Ads - Measurement — A well-executed approach to Google Ads can get the right eyeballs on your business and lead to increased sales. In this course, you'll learn how to use Google Analytics to identify and act on the metrics that matter for your ad strategy.
Business Writing — Discover the 10 principles of strong business writing, how to use digital tools to improve your own and how to approach structure and editing to communicate like a pro.
Manage a Project with Digital Tools — This 6-module course will help you take your projects from idea stage to final stage, using digital tools to create a system, track progress and budgets, and develop important progress reports.
Time Management for Personal and Professional Productivity — In just 3 hours, you'll learn how to master goal setting, prioritisation, scheduling and delegation to plan, manage and execute both personal and professional goals.
Improve Your Soft Skills — Also known as 'core skills', learn how to harness this set of communication and emotional intelligence tools to improve yourself and your leadership abilities.
Google's Digital Garage courses are a great option for small business owners looking to boost their online business and marketing know-how. This is just a selection of the 150+ programmes currently available. And of course, if you'd like to discover more marketing tips for SMEs, want to know what retargeting ads are, or learn about the digital marketing trends to be aware of, there's lots more great advice on the Takepayments blog.