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Planning Brands

Thursday, 28 October 2021

The 5 pillars of brand personality

The way your business is perceived by consumers is absolutely key to its success, which is why brand personality is mission-critical, and more so than ever in 2021 when Joe public can come into contact with your business across umpteen different channels. Consumers typically have a gut reaction towards a business in the same way they might a person - they either feel a connection and a positive affinity, or they don’t. In fact, these emotional connections are so powerful they can have a direct impact on your business’s bottom lines.

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Budget 2021 Briefcase

Wednesday, 27 October 2021

What does the Chancellor's budget mean for small businesses?

It’s undeniable that times are hard for small business owners right now, with energy cost increases, national insurance rises, ongoing issues with supply chains and struggles to fill vacant job vacancies. Today the Chancellor announced his 2021 Budget, but what does this mean for small businesses?

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Friday, 15 October 2021

The contactless amount is increasing to £100

The spending limit using contactless was upped from £30 to £45 last April, and it’s set to rise once more today, 15th October, this time more than double to £100 per transaction. So, with that in mind, in this article we’ll cover: The simple answer is because consumers want it to. The demand for contactless payments is sky high, and the increase from £30 to £40 put a spotlight on its popularity:

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