There’s no doubting accepting card payments is becoming a necessity rather than a choice for small businesses. We can see how that might sound biased coming from us, but the facts and figures don’t lie:
The takeaway? Accepting card payments makes perfect business sense, but if you’ve just recently boarded the card payments train or you’re thinking about hopping on soon, how do you let your customers know you're now taking cards?
Here at takepayments we’re all about helping small businesses reach their potential, so buckle in for our top tips for letting your customers know you accept cards.
Us Brits are a nosey bunch and love nothing more than a bit of window shopping, so a super simple yet effective tactic is to put a sign or poster in your window - it’s a sure-fire way to grab the attention of passers-by.
Good to know: at takepayments we send all our businesses an eye-catching decal they can pop in their window to let shoppers know they’re set up to accept cards.
To maximise the efficiency of your sign, here’s a bit of advice:
One of the most effective marketing tools at your disposal in today’s society is social media since there are over 45 million active social users in the UK.
Chances are you’re already on the platforms advertising your small business, so why not share your top-notch payment systems on there too? It’s quick, easy, has the potential to reach a wide audience (including those who’ve possibly been put off by your lack of options in the past), and last but not least it’s free! What’s not to love?
Top tip: if you’re not on social yet, don’t panic, check out our guide to social media for small businesses and you’ll be up to scratch in no time.
Your online voice isn’t limited to social media, so don’t forget to spread the word on your website and in email campaigns too.
Duh, right? No, we’re not trying to patronise, but what simpler way to let customers know than to tell them yourself?
Straight from the horse’s mouth is about as effective as it gets - so once you’re up and running with your card system, let every customer who walks through the door know that you’re ready and rearing to go.
The research shows that shoppers are likely to spend more when doing it on plastic and it makes sense - they’ll only be carrying a finite amount of cash whereas cards are less restrictive - so drop it into the conversation as early as possible to maximise your profits.
Top tip: train your staff to employ this tactic too!
The COVID-19 pandemic has had a drastic effect on consumer spending habits, with the use of cash at an all-time low and many experts predicting the UK will soon be a cashless society as a consequence, so if you’re not yet set up to take card payments there’s no time like the present to get started.
You’ve got plenty of options, and here at takepayments we can have you up and running in no time, plus we don’t charge sign-up or exit fees if you leave at the end of your contract, and offer personalised pricing packages too.
Our dedicated experts can discuss the best option to suit your business, but to give you a flavour of what’s on offer here’s a whistle-stop tour:
To find out more, discuss your options, and get the ball rolling on card payments get in touch with our friendly experts today.