If you’re an avid reader of the takepayments blog (if not, where have you been?) you’ll know we harp on a lot about the value of customer loyalty and the importance of building it.
That being said, customer loyalty is not something you can pluck out of thin air or develop overnight, it requires effort on your behalf but trust us, it’s well worth it.
In this article, we’ll explain the benefits to be had by businesses who go the extra mile to foster customer loyalty, and how the revolutionary EPOSmove can not only help but make it easier than ever before to bag the prize.
Customer loyalty refers to how willing a consumer is to return to a business time and time again to spend their hard-earned cash.
Typically, customer loyalty is a reflection of their previous encounters with a business - the better their experience, the more likely they are to be back for more.
It goes without saying that the whole purpose of starting a business is to turn a profit, right? You do that by attracting and keeping hold of customers who spend money with you and boost your revenue.
Loyal customers help you grow your business faster, bump up your bottom lines, and aid in your marketing efforts.
We told you it was worth the effort, but how do you get your hands on all these perks? By providing a top-class customer experience and developing a loyalty programme.
The customer experience will dictate the impression your business leaves on a consumer based on their interactions with you and is a huge factor in customer loyalty. There’s heaps to cover when it comes to boosting your customers’ experience, but if you want to learn more check out our guide.
Customer service plays a huge role in the customer experience, and that’s where a loyalty programme comes into play.
EPOSmove allows you to create branded loyalty schemes with ease - that means you can:
Not only that but if you opt for integrated loyalty cards, each time a customer visits you their card can be scanned using EPOSmove and provide the staff member with invaluable information about the customer and build a customer profile that can be used to:
Top tip: to get first-time visitors excited about joining your programme, consider offering a discounted bill in exchange for signing up, or a percentage off their next order.
Branded loyalty programmes are just one of tonnes of perks up for grabs with EPOSmove, including providing a smoother customer experience from start to end.
Since EPOSmove is a fully integrated EPOS and card machine, it can be taken tableside or onto the shop floor and totally streamline the transaction process, for example:
We’ve covered a lot in this article, but the key takeaway is that customer loyalty is super important to businesses and the customer experience and loyalty programmes can help you get your hands on it. EPOSmove allows you to:
Prices start from just £45 a month (£4 extra if you want to add a SIM card and make EPOSmove fully mobile) and we’ll create a personalised pricing package to suit your business’s unique needs.
You’ll be in safe hands with us, helping businesses succeed is our bread and butter and has been for over 25 years, that’s why we: