Get started with a loyalty programme with eposmove

If you’re an avid reader of the takepayments blog (if not, where have you been?) you’ll know we harp on a lot about the value of customer loyalty and the importance of building it.

That being said, customer loyalty is not something you can pluck out of thin air or develop overnight, it requires effort on your behalf but trust us, it’s well worth it.

In this article, we’ll explain the benefits to be had by businesses who go the extra mile to foster customer loyalty, and how the revolutionary EPOSmove can not only help but make it easier than ever before to bag the prize. 

Customer loyalty - what’s the big deal?

What is it?

Customer loyalty refers to how willing a consumer is to return to a business time and time again to spend their hard-earned cash. 

Typically, customer loyalty is a reflection of their previous encounters with a business - the better their experience, the more likely they are to be back for more.

Why is it so important?

It goes without saying that the whole purpose of starting a business is to turn a profit, right? You do that by attracting and keeping hold of customers who spend money with you and boost your revenue.

Loyal customers help you grow your business faster, bump up your bottom lines, and aid in your marketing efforts.

The benefits

1. It costs business owners on average five times more to attract a new consumer than it does to keep hold of an existing customer, so benefit one is a pretty substantial cost saving.
2. Your existing customers are heaps more likely to try new products and services you offer, 50% more in fact than newbies. So, when it comes to launching your latest goodies, loyal customers will help you get them off the ground.
3. Benefit three is more pounds in your back pocket, as loyal customers spend on average 31% more with businesses per visit than first-time visitors. Why? Because they trust you, the quality of your products/services, and your recommendations.
4. Last but not least loyal customers are a marketing goldmine, they’ll tell their friends, family, and colleagues about your business. This free word of mouth referral marketing will drive more traffic to your business = more revenue. 

How to build customer loyalty

We told you it was worth the effort, but how do you get your hands on all these perks? By providing a top-class customer experience and developing a loyalty programme.

The customer experience will dictate the impression your business leaves on a consumer based on their interactions with you and is a huge factor in customer loyalty. There’s heaps to cover when it comes to boosting your customers’ experience, but if you want to learn more check out our guide.

Customer service plays a huge role in the customer experience, and that’s where a loyalty programme comes into play.

Start a loyalty programme with EPOSmove

EPOSmove allows you to create branded loyalty schemes with ease - that means you can: 

• Track your customers’ spending, 
• Identify trends and preferences, and 
• Tailor your service, offers, and promotions to their individual behaviours.

Clever, right? 

Not only that but if you opt for integrated loyalty cards, each time a customer visits you their card can be scanned using EPOSmove and provide the staff member with invaluable information about the customer and build a customer profile that can be used to:

• Offer the best customer experience possible, as well as 
• Provide unmissable upsell opportunities for you.

Top tip: to get first-time visitors excited about joining your programme, consider offering a discounted bill in exchange for signing up, or a percentage off their next order.

Improve the customer experience while you’re at it

Branded loyalty programmes are just one of tonnes of perks up for grabs with EPOSmove, including providing a smoother customer experience from start to end. 

  Since EPOSmove is a fully integrated EPOS and card machine, it can be taken tableside or onto the shop floor and totally streamline the transaction process, for example:

• It’ll show you real-time inventory information - no more waiting for trips to the stock room. 
• For those in hospitality, it shows menu information all the way down to the ingredient level - provide accurate and crucial information on the spot.
• Customer wants their bill? There’s no waiting around with EPOSmove, ordering, printing the bill, and taking payment can all be done there and then. 
• We could go on and on...

Key takeaways

We’ve covered a lot in this article, but the key takeaway is that customer loyalty is super important to businesses and the customer experience and loyalty programmes can help you get your hands on it. EPOSmove allows you to:

• Create a branded loyalty scheme
• Tailor your offering to customer needs
• Identify upsell opportunities, and
• Provide the best possible customer experience.

Next steps

If EPOSmove sounds like the solution for you then getting started couldn’t be simpler - either fill out this form or reach out and chat with one of our friendly experts on 08082 397003.

Prices start from just £45 a month (£4 extra if you want to add a SIM card and make EPOSmove fully mobile) and we’ll create a personalised pricing package to suit your business’s unique needs. 

You’ll be in safe hands with us, helping businesses succeed is our bread and butter and has been for over 25 years, that’s why we:

• Don’t charge sign up or exit fees
• Offer short 12-month contracts
• Provide round the clock support, and
• Have partnered with Barclaycard, one of the most trusted names in the industry.

Bryony Pearce

Copywriter