If you’re an avid reader of the takepayments blog (if not, where have you been?) you’ll know we harp on a lot about the value of customer loyalty and the importance of building it.
That being said, customer loyalty is not something you can pluck out of thin air or develop overnight, it requires effort on your behalf but trust us, it’s well worth it.
In this article, we’ll explain the benefits to be had by businesses who go the extra mile to foster customer loyalty, and how our POS system tPOS can help.
Customer loyalty refers to how willing a consumer is to return to a business time and time again to spend their hard-earned cash.
Typically, customer loyalty is a reflection of their previous encounters with a business - the better their experience, the more likely they are to be back for more.
It goes without saying that the whole purpose of starting a business is to turn a profit, right? You do that by attracting and keeping hold of customers who spend money with you and boost your revenue.
Loyal customers help you grow your business faster, bump up your bottom lines, and aid in your marketing efforts.
We told you it was worth the effort, but how do you get your hands on all these perks? By providing a top-class customer experience and developing a loyalty programme.
The customer experience will dictate the impression your business leaves on a consumer based on their interactions with you and is a huge factor in customer loyalty. There’s heaps to cover when it comes to boosting your customers’ experience, but if you want to learn more check out our guide.
Customer service plays a huge role in the customer experience, and that’s where a loyalty programme comes into play.
tPOS comes with a full CRM module that lets you add and manage customers. This can help you build a loyalty scheme using key information about your customers, as you'll be able to:
Not only that, you can gather invaluable information about the customer and build a customer profile that you can use to:
Top tip: to get first-time visitors excited about joining your programme, consider offering a discounted bill in exchange for signing up, or a percentage off their next order.
As well as helping you build a loyalty programme, there are a ton of perks up for grabs with tPOS, providing a smoother customer experience from start to end.
We’ve covered a lot in this article, but the key takeaway is that customer loyalty is super important to businesses and the customer experience and loyalty programmes can help you get your hands on it. tPOS allows you to:
Prices start from just £45 a month, and we’ll create a personalised pricing package to suit your business’s unique needs.
You’ll be in safe hands with us, helping businesses succeed is our bread and butter and has been for over 25 years, that’s why we:
*This service is available to takepayments Limited customers who are accepted for Barclaycard acquiring services and is subject to Barclaycard’s approval. Next day settlement refers to the next banking day. Your card machine’s banking window function must be performed before 8:30pm in order to receive settlement the next banking day. Transactions processed via Ecommerce pay pages, pay by link and virtual terminals may be subject to different settlement timescales.