"There's only one thing worse than being busy, and that's not being busy." Whoever said that must have worked in the retail or hospitality sector.
We all know what it's like to be so tied up with, say, Valentine's Day that you leave it too late to plan for Easter.
And nowadays there are so many occasions in the year you could potentially link to events or promotions, it's impossible to keep track of them all. Or is it?
To help independent retailers and hospitality businesses plan their promotions and events, the takepayments team has created your ultimate campaign calendar: Marketing Moments.
It's packed with insight after insight, such as when people start thinking about each of the year's special days. Which gifts they want to give. How they like to celebrate or mark the occasion. All the stuff you need to know to run successful promotions and time them perfectly.
The answer is a single word: Google. Think about how often you use the world's biggest search engine, then multiply that by millions. Now you know why there are 3.5 billion searches every day - in the UK alone.
The Google gurus analyse all those searches to discover the main trends: what people want and when. And we've based Marketing Moments on their findings.
The result is a wealth of information, based on the year's main events and special occasions - and what people search the internet for in relation to them. All yours for free, and just a click away.
It gets better. We've also hired renowned futurologist Tracey Follows, who reveals what the exciting trends and hit products will be in 2021. Her hot tips will help you find fresh angles on familiar events.
Download Marketing Moments now, and start planning for the next great business-building opportunity.