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Marketing Moments

Marketing Moments 2021

The ultimate marketing calendar for small businesses

There are so many marketing opportunities throughout the year to tap into. But with such a lot on your plate right now, it's too easy to miss out on the extra business they can bring.

Don't panic! We've compiled the ultimate Marketing Moments Calendar. It's an easy to use campaign diary, created to help independent retailers and hospitality businesses plan ahead with minimal fuss.

How do we know what people want and when? The answer is one word: Google. Each entry in Marketing Moments is based on what the world's biggest search engine finds out about your customers. And that's a lot, because there are 3.5 billion searches every day - in the UK alone.

The result is a wealth of insights, based on the year's main events and special occasions - and what people search the internet for in relation to them. And there's more. We've also hired renowned futurologist Tracey Follows to predict what the top trends and hit products will be in 2021. Great for helping you find fresh angles on familiar events.

Think of it as having your very own Marketing Strategist, passing exciting revenue-generating opportunities to you throughout the entire year!

Click or scroll through the calendar months below to discover lots of great Marketing Moments. And when you see a date with an expand icon in the corner, click on it to read more about that day's marketing opportunities.

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Click to start the calendar
J
F
M
A
M
J
J
A
S
O
N
D
January

January

Home Gyms
Dry January
Veganuary
Holiday Searches
January

What our Futurist predicts...

The pressure to start 2021 in great shape, or to regain one's physique and live up to those glamorous selfies will be present from January. With all the technology that has been gifted over the Christmas period, help customers to count the steps whilst shopping the sales by creating retail environments that encourage movement and action - or create tranquil spaces to help relax their busy minds.  

Mon

Tues

Wed

Thu

Fri

Sat

Sun

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1
Fri
Veganuary
  • Veganuary
  • New Year's Day
  • National Hangover Day
2
Sat
  • Holiday Planning Begins
3
Sun
  • The UK is on a Health Kick!
4
Mon
Wedding Cakes
  • Wedding Cakes
5
  • Home Gyms
6
  • National Shortbread Day
7
8
  • National Bubble Bath Day
9
10
Sun
Valentine's Gift Buying Begins
  • Valentine's Gift Buying Begins
  • Masters Snooker
11
Mon
Wedding Season Begins
  • Bridal Hair Searches Peak
12
13
14
15
16
17
18
Mon
  • Blue Monday
  • Australian Open Begins
19
20
National Cheese Lover's Day
  • National Cheese Lover's Day
21
22
23
Prom Dress Searches
  • Prom Dress Searches
24
25
  • Burns Night
26
27
  • Chocolate Cake Day
28
29
30
31
  • Grammys
February

February

Mother's Day Gifts
Valentine's Day
Easter Searches
Shrove Tuesday
February

What our Futurist predicts...

We are now spending so much time with digital assistants that we probably have more to say to them than to our own spouse. We will even see a younger generation asking their digital assistants for Valentine's gifting advice. Well-planned romantic gestures and gifts that are delivered in a deliberately personal way, will make this year a Digital Valentine’s Day.

Mon

Tues

Wed

Thu

Fri

Sat

Sun

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1
Mon
Mother's Day Gift Search Starts
  • Mother's Day Gift Search Starts
2
Tue
3
Wed
4
Thu
  • World Cancer Day
5
Fri
6
Sat
  • Ice Cream for Breakfast Day
  • Six Nations Begins
7
Sun
Valentine's Day
  • Valentine's Gift Searches Peak
  • Yorkshire pudding day
  • Superbowl
8
Mon
9
Tue
10
Wed
11
Thu
12
Fri
  • Chinese New Year - Year of the Ox
13
Sat
14
Sun
  • Valentine's Day
15
Mon
Easter Springs into Search Popularity
  • Easter Searches
  • Half term
  • National Singles day
16
Tue
Pancake Tuesday
  • Pancake Tuesday
17
Wed
18
Thu
  • Drink Wine Day
19
Fri
  • London Fashion Week
20
Sat
21
Sun
22
Mon
23
Tue
24
Wed
25
Thu
26
Fri
27
Sat
28
Sun
  • Golden Globes
March

March

Grand National
Mother's Day
World Book Day
Dog Grooming
February

What our Futurist predicts...

You may be thinking about treating your mother to a spa day in March 2021, but plenty of consumers will be focusing as much attention on their beloved pets. Expect hordes of owners to start looking for puppy playgroups, grooming services, and new outfits as we move into spring. It's even predicted that, in the future, we'll be spending as much on pets as our nearest and dearest relatives!

Mon

Tues

Wed

Thu

Fri

Sat

Sun

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1
Mon
  • St. David's Day
2
Tue
3
Wed
Searches for Race-Day Hair Peak
  • Searches for Race-Day Hair Peak
4
Thu
World Book Day
  • World Book Day
5
Fri
6
Sat
7
Sun
8
Mon
  • International Women's Day
9
Tue
10
Wed
  • Popcorn Lover's Day
  • Non Smoking Day
11
Thu
  • Crufts
12
Fri
  • Sport Relief
13
Sat
14
Sun
Mother's Day
  • Mother's Day
15
Mon
Spring Cleaning
  • Spring Cleaning
16
Tue
  • Cheltenham Festival Begins
17
Wed
  • St. Patrick's Day
18
Thu
19
Fri
  • Red Nose Day
20
Sat
  • Six Nations Final
21
Sun
  • Start of Spring
  • F1 Season Starts
22
Mon
23
Tue
24
Wed
25
Thu
26
Fri
27
Sat
  • World Theatre Day
28
Sun
  • Daylight Saving Begins
29
Mon
Searches Peak for Dog Grooming Kits
  • Searches Peak for Dog Grooming Kits
30
Tue
31
Wed
February

April

Children's Book Day
Easter Sunday
National Pet Day
Beer Gardens
February

What our Futurist predicts...

Easter entertainment is big this year. Not only due to the scheduled release of the latest Bond flick, but because spring has sprung and kids want to celebrate being out and about. Children's Book Day along with its costume competitions will be a big event, featuring characters from the books of Jacqueline Wilson, Michael Morpurgo, and Roald Dahl. There could also perhaps be more Wimpy Kids than we've ever seen before!

Mon

Tues

Wed

Thu

Fri

Sat

Sun

Click Click to expand to expand

1
Thu
  • April Fools' Day
2
Fri
James Bond - No Time To Die is Released
  • James Bond - No Time To Die is Released
  • Good Friday
3
Sat
4
Sun
Easter Sunday
  • Easter Sunday
  • International Carrot Day
5
Mon
Peak in Searches for Beer Gardens
  • Beer Gardens
  • Easter Monday
6
Tue
  • News Beer's Eve
7
Wed
8
Thu
  • Aintree Races Start
  • The Masters (Golf)
9
Fri
  • Aintree Ladies Day
  • Coachella starts
10
Sat
  • Record Store Day
  • Grand National
11
Sun
National Pet Day
  • National Pet Day
12
Mon
13
Tue
14
Wed
15
Thu
16
Fri
17
Sat
  • Malbec Day
18
Sun
19
Mon
20
Tue
  • National Television Awards
21
Wed
  • National Tea Day
  • The Queen's Birthday
22
Thu
  • National Earth Day
23
Fri
  • International Macaron Day
  • St. Georges Day
  • Ramadan begins
24
Sat
  • Sauvignon Blanc Day
25
Sun
  • The Oscars
26
Mon
27
Tue
28
Wed
29
Thu
30
Fri
  • National Hairdresser Appreciation Day
February

May

Wonder Woman
School Prom
Pride
Wedding
February

What our Futurist predicts...

Big outdoor celebrations require two things: great gardens and fabulous gowns. I'm talking about the month of wedding preparations and last-minute purchases. For event organisers of all kinds, May is the month to get things right. Trends suggest an ever-increasing demand for natural, authentic, outdoor weddings with an intimate guest list and a theme of sustainability. You can expect plant-based meals and wedding favours that feature local produce.

Mon

Tues

Wed

Thu

Fri

Sat

Sun

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1
Sat
Wedding Season Begins
  • Wedding Season
  • Lemonade Day
2
Sun
3
Mon
  • Bank holiday
4
Tue
Gardening Peaks in Search
  • Gardening
5
Wed
  • Cinco de Mayo
6
Thu
  • International No Diet Day
7
Fri
  • Marvel's movie released
  • National Cosmopolitan Day
  • World Beer Pong Day
8
Sat
9
Sun
  • Garden Day
10
Mon
  • National Vegetarian Week
11
Tue
  • Eat What You Want Day
  • The Brit Awards
12
Wed
13
Thu
  • Hummus Day
  • World Cocktail Day
14
Fri
15
Sat
  • F.A. Cup final
16
Sun
17
Mon
18
Tue
  • Chelsea Flower Show Begins
19
Wed
20
Thu
21
Fri
  • Chardonnay Day
  • World Whisky Day
  • PGA Championship
22
Sat
  • Eurovision final
23
Sun
24
Mon
  • National BBQ Week
25
Tue
26
Wed
27
Thu
28
Fri
29
Sat
  • National Biscuit Day
30
Sun
31
Sun
  • Bank holiday
June

June

Wonder Woman
School Prom
Pride
Wedding
February

What our Futurist predicts...

From Wimbledon to Wonder Woman, the question of who's wearing what dominates this month. Glastonbury and London Pride will both feature over-the-top festival gear to make up a humdrum 2020. Pantone's colour of the year 2021 is called 'Illuminating' — described as a shade of yellow that is "optimistic like a sunshine-filled day". So, expect a few prom dresses and party outfits to feature Pantone's favourite hue.

Mon

Tues

Wed

Thu

Fri

Sat

Sun

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1
Tue
Pride
  • Pride
2
Wed
3
Thu
4
Fri
  • National Fish and Chip Day
5
Sat
  • World Environment Day
6
Sun
7
Mon
8
Tue
9
Wed
10
Thu
11
Fri
Peak in Searches Around School Prom
  • School Prom
  • Euros 2021
12
Sat
  • Queen's Official Birthday
  • World Gin Day
13
Sun
14
Mon
15
Tue
  • National Beer Day
  • Royal Ascot
16
Wed
17
Thu
  • Clean Air Day
  • Ascot Ladies Day
18
Fri
  • International Picnic Day
  • International Sushi Day
19
Sat
20
Sun
  • Fathers Day
21
Mon
  • Summer Solstice
  • Bring Your Dog To Work Day
22
Tue
23
Wed
  • Glastonbury
24
Thu
25
Fri
26
Sat
  • London Pride
27
Sun
28
Mon
  • Wimbledon starts
29
Tue
30
Wed
June

July

Strawberries
Hairstyles
Graduation
February

What our Futurist predicts...

Tennis balls and rackets become popular search terms in July, which is unsurprising given that the Wimbledon Finals often capture the imagination of kids. In fact, all kinds of sports (from golf to tennis to swimming) typically find new fans this month. We can also expect some new fans of surfing, skateboarding, and speed climbing, given that these sports are debuting in the Tokyo Olympics.

Mon

Tues

Wed

Thu

Fri

Sat

Sun

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1
Thu
  • International Chicken Wing Day
2
Fri
3
Sat
4
Sun
  • US Independence Day
5
Mon
Tennis Balls and Strawberries
  • Wimbledon 2021
  • Bikini Day
6
Tue
7
Wed
The School Uniform Search Begins
  • School Uniform Searches
  • World Chocolate Day
8
Thu
9
Fri
10
Sat
  • Women's Wimbledon Final
11
Sun
  • Bridal Hairstyles Peak Again
  • Men's Wimbledon and Euros Final
12
Mon
13
Tue
14
Wed
15
Thu
  • Gummi Worm Day
16
Fri
Searches for Golf Swing Upwards
  • Searches for Golf Swing Upwards
17
Sat
18
Sun
19
Mon
20
Tue
21
Wed
  • School Summer Holidays Begin
22
Thu
n
23
Fri
  • Olympics 2021 start
24
Sat
25
Sun
Rise in Searches for Graduation / Bridesmaid Hairstyles
  • Searches for Graduation Hairstyles
  • National Cheese and Wine Day
26
Mon
27
Tue
28
Wed
29
Thu
30
Fri
31
Sat
August

August

Christmas
Family
Autumn
February

What our Futurist predicts...

Searches for uniforms, stationery, and sports kits begin to rise in August as parents' thoughts turn to 'Back to School'. January might be New Year, but August is the New You, as people also purchase style makeovers, new clothes, and haircuts. Two-tone hair in silver-purple and rosy-brown continue to be popular, as are all kinds of fancy hair accessories, pearls, and clips. 

Mon

Tues

Wed

Thu

Fri

Sat

Sun

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1
Sun
Most Popular Month For Weddings
  • Most Popular Month For Weddings
  • Yorkshire Day
2
Mon
3
Tue
4
Wed
  • National Chocolate Chip Cookie Day
5
Thu
6
Fri
  • International Beer Day
  • Edinburgh Fringe Festival
7
Sat
8
Sun
  • Olympics 2021 Closing Ceremony
9
Mon
10
Tue
11
Wed
  • National Bakewell Tart Day
12
Thu
13
Fri
  • National Prosecco Day
14
Sat
15
Sun
16
Mon
17
Tue
  • Cupcake Day
18
Wed
  • Pinot Noir Day
19
Thu
  • National Potato Day
  • World Photo Day
20
Fri
  • National Bacon Lover's Day
  • Men's Grooming Day
21
Sat
22
Sun
23
Mon
24
Tue
A-Level Results Day
  • A-Level Results Day
  • Paralympics Start
25
Wed
26
Thu
  • National Burger Day
27
Fri
  • GCSE Results Day
  • Leeds and Reading Festival Opens
28
Sat
Searches Peak Around Back to School
  • Searches Peak Around Back to School
29
Sun
Searches Begin to Rise for Halloween
  • Halloween Searches Rise
  • Notting Hill Carnival
30
Mon
  • Summer Bank Holiday in England
31
Tue
August

September

Christmas
Family
Autumn
February

What our Futurist predicts...

The search for Christmas shopping begins in September as the first festive trees and gifts start to appear on the high street. This is when the ‘planners' get organised, ensuring everything is well-prepared before the big day — including online orders for the top toys before they go out of stock. This year expect bigger family gatherings, a plumper turkey, and a bolder set of decorations than ever before.

Mon

Tues

Wed

Thu

Fri

Sat

Sun

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1
Wed
  • Back to School
2
3
Fri
  • International Bacon Day
4
Sat
  • Eat an Extra Dessert Day
5
Sun
  • Paralympics End
6
Mon
7
Tue
Freshers Prepare for University
  • Freshers Prepare for University
8
Wed
9
Thu
  • Emergency Services Day
10
Fri
  • National Hot Dog Day
11
Sat
12
Sun
  • Great North Run
13
Mon
  • Freshers Week
14
Tue
Searches Around Christmas Shopping Begin To Increase
  • Christmas Shopping Searches Increase
15
Wed
16
Thu
100 Days To Christmas!
  • 100 Days To Christmas!
  • National Guacamole Day
17
Fri
18
Sat
19
Sun
20
Mon
21
Tue
22
Wed
  • National Fitness Day
  • Autumn Day
23
Thu
24
Fri
  • Sober October Searches Rise
  • Macmillan's Coffee Morning
25
Sat
26
Sun
27
Mon
28
Tue
Pumpkins Grow in Popularity
  • Pumpkins and Recipes Grow in Popularity
29
Wed
30
Thu
October

October

Sober October
Coffee
Halloween
Halloween
February

What our Futurist predicts...

The horror of Halloween: missing out on your favourite frightening costume, forgetting to buy enough treats, or looking for a dog spider outfit. The earlier the better this year, as people go all out to terrify their neighbours and give the kids a good time. All while adults swap recipes for homemade pumpkin-spiced lattes, which become so addictive they will soon become a year-round flavour staple.  

Mon

Tues

Wed

Thu

Fri

Sat

Sun

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1
Fri
Black History Month
  • Sober October
  • World Vegetarian Day
  • International Coffee Day
2
Sat
Black Friday Shopping Preparation Begins
  • National Bookshop Day
  • Oktoberfest
3
Sun
  • Buy British Day
  • National Grandparents Day
  • London Marathon
4
Mon
  • World Animal Day
5
Tue
6
Wed
7
Thu
  • National Poetry Day
  • National Kale Day
8
Fri
9
Sat
10
Sun
  • World Porridge Day
  • World Mental Health Day
11
Mon
12
Tue
13
Wed
14
Thu
15
Fri
  • National Road Pheasant Day
16
Sat
17
Sun
18
Mon
Searches Peak for Last Minute Halloween Costume
  • Last Minute Halloween Costumes
19
Tue
Halloween isn't just for humans
  • Halloween isn't just for humans
20
Wed
21
Thu
  • Apple Day
22
Fri
  • Global Champagne Day
23
Sat
Sleigh Bells Ring, Are Ya Listenin'?
  • Sleigh Bells Ring, Are Ya Listenin'?
24
Sun
  • World Tripe Day
25
Mon
Searches Around Movember Begin to Rise
  • National Pumpkin Day
  • World Pasta Day
  • Movember
26
Tue
Pumpkin Carving Begins
  • Pumpkin Carving Begins
27
Wed
Christmas Jumper peak in searches
  • American Beer Day
  • National Black Cat Day
28
Thu
For the Love of Pumpkin Spice
  • Pumpkin Spiced Latte
  • Wild Foods Day
29
Fri
30
Sat
31
Sun
BOO!
  • Daylight Saving Ends
  • Halloween
October

November

Movember
Sales
Clothing
Fireworks
November

What our Futurist predicts...

Remember, Remember the 5th of November! But also, remember the 26th of November – it's Black Friday. But for businesses who want to truly capitalise on this US tradition, the real date to remember is Nov 22nd — which is when most people will search online for Black Friday deals. My prediction is that Black Friday will become more prominent every year until it is eventually renamed “Black Monday to Friday.”

Mon

Tues

Wed

Thu

Fri

Sat

Sun

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1
Mon
Growing your Mo for Movember
  • Grow Your Mo
  • World Vegan Day
2
Tue
3
Wed
Fashion Waits for No Dog
  • Fashion Waits for No Dog
4
Thu
  • Roast Dinner Day
5
Fri
Remember, Remember, the 5th of November...
  • Guy Fawkes Night
6
Sat
7
Sun
8
Mon
9
Tue
  • British Pudding Day
10
Wed
11
Thu
  • Remembrance Day
12
Fri
  • Tempranillio Day
13
Sat
14
Sun
  • Remembrance Sunday
15
Mon
16
Tue
17
Wed
  • Homemade Bread Day
  • Zinfandel Day
18
Thu
19
Fri
20
Sat
21
Sun
  • National Gingerbread Day
22
Mon
Bargain Hunters
  • Bargain Hunters
23
Tue
  • National Eat A Cranberry Day
24
Wed
25
Thu
  • Thanksgiving
26
Fri
  • Black Friday
27
Sat
  • Lancashire Day
28
Sun
29
Mon
  • Cyber Monday
30
Tue
  • St. Andrew's Day
December

December

Vegan
Turkey
Recipes
Hangovers
November

What our Futurist predicts...

More people than ever will be doing their Christmas shopping online this year — possibly more than half of Brits. That doesn't mean less consideration will be going into the purchases, however. In fact, Xmas gifts in 2021 will prove to be more thoughtful than ever. Whether it be sustainable gift wrapping, local Xmas produce, or personalised presents, people will be ensuring that the message of Christmas gifting is intimate and personal. 

Mon

Tues

Wed

Thu

Fri

Sat

Sun

Click Click to expand to expand

1
Wed
Peak in Searches for Vegan Recipes
  • Vegan Recipes
  • Christmas Season Offically Begins
2
Thu
Online Christmas Sales Soar
  • Online Christmas Sales Soar
3
4
Sat
Shoppers Support Small Business Saturday
  • Shoppers Support Small Business Saturday
5
Sun
6
Mon
Even a Secret Santa Needs Some Help
  • Secret Santa
  • Vegan Xmas Feast
7
Tue
8
Wed
9
Thu
10
Fri
  • Christmas Jumper Day
11
Sat
12
Sun
13
Mon
  • National Hot Chocolate Day
14
Tue
  • Finding the perfect gift 'for her'
15
Wed
16
Thu
17
Fri
18
Sat
19
Sun
20
Mon
Beginning to Look a Lot Like Christmas
  • Beginning to Look a Lot Like Christmas
21
Tue
22
Wed
23
Thu
24
Fri
Return Policy Panic
  • Return Policy Panic
  • Christmas Eve
25
Sat
  • Christmas Day
26
Sun
The search for the perfect leftover Turkey recipe continues...
  • The Perfect Leftover Turkey Recipes
  • Boxing Day
27
Mon
Let the NYE countdown commence
  • Party Planning
  • Bank holiday
28
Tue
29
Wed
  • Dry Jan
  • Time to Tighten the Purse Strings
30
Thu
  • "Can You Die From A Hangover?"
31
Fri
Searches for Low and No Alcohol Peak
  • Low and No Alcohol Peak
  • New Year's Eve