3 tips to help your retail business get ready for Mother's Day

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3 tips to help your retail business get ready for Mother's Day

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With Spring finally in the air, that means Mother’s Day is around the corner. 

We've got three tips to get you thinking in the weeks running up to Mothering Sunday. Let's take a look at some Mother’s Day ideas that you can use right now.

1. Display your products

If you’re stocking up with Mother’s Day related gifts then it’s important that your customers know this. If you own a store, you could display your stock as people walk in, so potential customers can see it really easily. You could add some marketing sinage around your store to draw in people's attention.

If you have an e-commerce website, remember to make sure that your homepage shows that you have stock in for Mother’s Day too, with clear call to actions to take them to the gifts. 

2. Get your marketing right

Your promotion shouldn’t be limited just to where you sell your products. You could also be giving consideration to the type of marketing that you’re creating so you can inform as many people as possible about what you’re doing.

If you have social media accounts for your business, use them to highlight everything you have going on in the lead up to the big day. 

In addition to social media, you could consider incorporating email marketing if you have a list of customers to contact. Free platforms like Hubspot and Mailchimp offer plenty of excellent templates that you can use to send to your customers. Find out more about email marketing campaigns here

3. Cross promote with other businesses 

Mother’s Day is something that many businesses will be looking to get involved in. You may not be able to offer your customers everything they want, so why not look at other local businesses to promote and perhaps partner up with in the lead up to the big day?

How could this work? Well one example could be that you might own your own nail salon. Why not ask a local hairdresser if they might be interested in offering a joint beauty package? If you're a florist you could look for businesses that sell chocolate and together you could offer a joint discount if a customer makes a purchase from both of you. 

David Goulden

David Goulden


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